Tania Bulhões

Senior E-commerce Analyst

Tania Bulhões

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Monitor key e-commerce metrics such as revenue, traffic, conversion rate, average order value, cart abandonment, stockouts, payment approvals and chargebacks;
  • Analyze daily, weekly and monthly channel results and propose actions to improve performance and operational efficiency;
  • Ensure proper execution of the commercial calendar on the website, monitoring campaigns, storefronts, banners, categories, pages and activations;
  • Manage and update the website via CMS and VTEX, ensuring visual consistency, functionality and alignment with the brand;
  • Monitor the purchase journey and identify opportunities to improve navigation, search, product detail pages (PDP), checkout and the overall customer experience;
  • Monitor product data quality, including attributes, descriptions, images and catalog organization on the site;
  • Work closely with technology, CRM, marketing, logistics and partner teams to track requests, bugs, tests and operational enhancements;
  • Monitor payment methods, fraud, declines and chargebacks, identifying deviations and initiating corrective plans with internal teams and vendors;
  • Oversee the operational management of strategic e-commerce vendors, monitoring contracts, scope, SLAs, costs, deliveries and renewal needs;
  • Support the continuous evolution of the channel with a critical view on performance, operations, usability and optimization opportunities.

Requirements

  • Solid experience in e-commerce, with roles in operations, performance or digital channel management;
  • Experience with the VTEX platform and CMS routines;
  • Strong analytical skills and solid understanding of business metrics;
  • Experience monitoring site performance, the purchase journey and commercial operations;
  • Experience with payment methods, chargebacks, fraud or e-commerce financial indicators;
  • Experience interfacing with vendors and partners in technology, payments, logistics or digital operations;
  • Proficient in Excel or Google Sheets;
  • Knowledge of Google Analytics 4 (GA4);
  • Organized, detail-oriented, proactive and able to prioritize effectively;
  • Good communication skills and ease working across different areas.
Benefits
  • Transportation allowance – assistance for commuting to work;
  • Meal allowance – for meals during the workday;
  • Life insurance – coverage for unforeseen events, providing security and peace of mind;
  • Medical and dental insurance (employee) – health care coverage available for the employee;
  • Exclusive discount on Tania Bulhões products – bring the beauty and essence of our brand home;
  • Birthday day off – a day off to celebrate however you choose;
  • Access to Gympass/Wellhub – physical and mental wellness with flexibility and convenience;
  • Zenklub access – two sessions per month with mental health professionals to support emotional well-being;
  • Discounts on MBAs and postgraduate programs – support for your development with special conditions at partner institutions.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
e-commerceperformance analysisdigital channel managementpayment methodschargebacksfraud detectiondata quality monitoringGoogle Analytics 4ExcelGoogle Sheets
Soft Skills
analytical skillsorganizational skillsdetail-orientedproactiveprioritizationcommunication skills