Tamatem Games

Manager

• Drive go-to-market strategies for assigned titles, ensuring campaigns are localized, creative, and aligned with target player groups.
• Own day-to-day publishing execution (liveops calendars, event launches, campaign tracking).
• Collaborate with external product managers or developers to ensure publishing plans complement in-game features and updates.
• Work with community managers to engage players and gather, structure and surface player feedback.
• Translate player insights into actionable publishing strategies.
• Monitor competitor launches and market trends in the MENA region.
• Benchmark features, pricing, and market trends.
• Support revenue optimization through pricing, promotions, and offer design.
• Align with UA, creative, localization, and product teams to deliver cohesive campaigns.
• Act as a point of contact between internal teams and external partners.

Publishing Manager

Performance Marketing

• Grow user base by designing and executing user acquisition strategies for mobile games.
• Design, manage, and execute user acquisition campaigns across Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, ad networks, and DSPs.
• Monitor, analyze, and optimize campaign performance to meet KPIs and maximize ROI; allocate marketing budgets.
• Generate reports on campaign performance and present insights to marketing team and stakeholders; leverage user behaviour data to personalize campaigns.
• Collaborate with creative team on ad creatives; run creative testing and provide data-driven recommendations.
• Conduct market research on industry trends, competitor strategies, and emerging ad technologies to improve UA efforts.
• Collaborate with external partners and internal teams (game developers, product managers, data analysts) to align marketing with product strategies.

Publishing Manager

Performance Marketer