Drive paid growth investment strategy & annual planning, owning and managing the paid investment strategy against CAC, bookings, and visit volume goals.
Build rigorous weekly and monthly forecasts and pacing models, developing bottom-up acquisition models in partnership with Business Ops & Finance.
Translate annual growth targets into a forward-looking acquisition roadmap, modeling investment needs, channel expansion, and expected efficiency curves over the next 12–18 months.
Evaluate marginal efficiency and incremental return across the portfolio, allocating a dedicated portion of budget toward structured experimentation and high-impact growth initiatives.
Proactively present clear investment recommendations with explicit assumptions, tradeoffs, and risk mitigation plans.
Oversee and integrate the full paid portfolio (digital + offline), ensuring a unified investment strategy across in-house digital channels and agency-supported offline channels.
Identify, size, and advocate for new acquisition opportunities across new channels and emerging platform surfaces.
Design and operationalize structured testing roadmaps across ads, landing pages, audiences, and creator-driven content.
Elevate measurement & decision-making, synthesizing insights across attribution, incrementality testing, media mix modeling, and platform-level data to inform portfolio investment decisions.
Develop and scale the paid growth team, leading, growing, and developing a high-performing paid team.

Requirements

8–10+ years leading revenue-driving paid B2C acquisition programs, with direct accountability for CAC and acquisition volume targets.
Experience allocating significant paid budgets across in-house digital channels (e.g., Meta, Google, TikTok, Affiliate) and integrating agency-supported offline channels (e.g., CTV, podcasts) into a unified portfolio strategy.
Strong forecasting discipline, with experience building bottom-up acquisition models to inform annual planning, including sizing opportunities, modeling tradeoffs, and refining recommendations through cross-functional feedback.
Experience operating in multi-method measurement environments (e.g., attribution + MMM + incrementality) and making confident budget recommendations under imperfect signals.
Deep, hands-on analytical fluency; you build and manipulate models in Google Sheets/Excel, work directly in BI tools, and use SQL (or similar querying tools) to interrogate and pressure-test performance data.
A demonstrated ability to incubate and scale new growth vectors, advocating for high-conviction ideas and integrating successful pilots into the core media mix.
A track record of designing and operationalizing creative testing roadmaps across ads and landing pages, integrating creators strategically, and tying creative strategy directly to measurable performance outcomes.
Strong executive communication skills with the ability to clearly articulate and defend investment recommendations.
Demonstrated ability to build and develop high-performing teams.
Bonus: Deep hands-on experience running offline channels (e.g., TV, audio, OOH)

Benefits

Excellent benefits: medical, dental, vision, effective day 1 of employment
401K with match
Generous PTO plus paid holidays
Paid parental leave
Career development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2C acquisition programsCAC managementforecastingacquisition modelsattributionincrementality testingmedia mix modelingSQLGoogle SheetsExcel

Soft Skills

executive communicationteam buildinganalytical fluencystrategic advocacycross-functional collaborationrisk mitigationpresentation skillsleadershipcreativitydecision-making