Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Osano, Tag Manager, Twilio, Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow.
Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem.
Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms.
Evolve our current capabilities around web measurement, testing, and compliant tracking.
Overhaul and enhance our Lifecycle CRM tech stack. Resolve tech debt, implementation/re-implementation, and unify disparate systems.
Partner with Growth Marketing to integrate and enable external advertising vendors.
Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations.
Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance.
Own the implementation, documentation and maintenance of web privacy tools (Osano).
Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements.
Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives.
Represent Marketing and serve as the primary point of contact with the Technology organization. You will own requirements gathering, inform technical specifications/implementation, and collaboratively groom martech priorities with Tech.
Stay abreast to the latest development in the marketing technology space and ensure our systems are AI-ready for a fast transition to emerging technologies.

Requirements

Bachelors degree or a relevant experience
10+ years of experience in marketing technologies or operations with direct experience with CRM, CMS
Familiarity in regulated industries (e.g., HIPAA compliance, GDPR best practices, etc…)
Familiarity with HTML, CSS, Javascript and Figma
Familiarity with SEO and Accessibility standards
Strong project management and organizational skills
Deep understanding of data models, segmentation, SQL, data workflows and interfaces
Attention to detail with an analytical mind and outstanding problem-solving skills
Outstanding communicator, collaborator and teammate

Benefits

Excellent benefits: medical, dental, vision, effective day 1 of employment
401K with match
Generous PTO plus paid holidays
Paid parental leave
Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

HTMLCSSJavaScriptSQLdata workflowsweb measurementtestingCRMCMSproject management

Soft Skills

attention to detailanalytical mindproblem-solvingcommunicationcollaborationorganizational skills