talentC

Head of Marketing

talentC

full-time

Posted on:

Location Type: Remote

Location: Ukraine

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Job Level

Lead

About the role

  • Develop and execute the global marketing strategy aligned with business growth and international expansion.
  • Drive revenue while improving key unit economics (CAC, ROAS, LTV, contribution margin).
  • Lead full-funnel marketing across paid media, Amazon marketplace, website optimization, retention (email/SMS), and CRM.
  • Strengthen brand positioning to support premium pricing and long-term profitability.
  • Build and scale the marketing team, analytics, and infrastructure while supporting B2B growth through partnerships and lead generation.

Requirements

  • Proven experience scaling hardware products or consumer electronics through e-commerce and international markets.
  • Experience working in international companies or across multiple global markets.
  • Strong leadership skills with the ability to build and manage marketing teams and structures.
  • Ability to manage external contractors and agencies (SEO, paid ads, Amazon, content), organize their work, and ensure accountability.
  • Disciplined and focused on tangible, measurable results.
  • Strong data-driven mindset, with consistent tracking and optimization of key performance metrics (CAC, ROAS, LTV, conversion rates, contribution margin).
  • Hands-on experience in performance marketing.
  • Strategic thinking with the ability to translate company goals into clear, structured execution plans.
  • Collaborative and comfortable working closely with founders and the sales team.
  • Experience within our specific niche or adjacent industry.
  • Experience managing both B2B and B2C marketing channels.
Benefits
  • Experience in scaling hardware globally. Opportunity to grow and scale a physical consumer product across D2C, Amazon, and B2B channels in the U.S. and international markets.
  • International exposure. Work across different markets and business cultures, including the U.S., Europe, Latin America, and Asia.
  • Real ownership. Build and structure the marketing function with autonomy and direct influence on strategy and revenue performance.
  • Meaningful product. Contribute to a product that addresses real environmental and public health challenges, with tangible global impact.
  • Flexible full-time remote work, option to work remotely, from our R&D office, or from Kooperativ Coworking (Kyiv)
  • Competitive salary + performance-based bonuses.
  • 14 days of paid vacation + flexible sick leave policy, including one “mental restoration day” per month.
  • Mental health & therapy support through Rozmova.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinge-commercedata analysiskey performance metricswebsite optimizationCRMlead generationpaid mediaemail marketingSMS marketing
Soft Skills
leadershipstrategic thinkingcollaborationorganizational skillsaccountabilitydata-driven mindsetfocus on resultsteam buildingcommunicationmanagement