Talencore

Performance Marketing

• Execute daily paid search campaign management activities, including campaign builds, keyword management, bid adjustments, ad trafficking, and performance monitoring.
• Support affiliate and partner marketing programs through onboarding coordination, creative deployment, placement management, and performance optimization.
• Monitor channel performance and proactively identify issues affecting conversion rates, acquisition costs, attribution, or campaign efficiency.
• Coordinate the production and deployment of advertising assets, landing pages, banners, and promotional materials.
• Manage affiliate reporting, billing reconciliation, and budget tracking activities.
• Maintain tracking accuracy through proper use of UTM parameters, pixels, conversion events, and campaign governance standards.
• Assist with weekly, monthly, and quarterly reporting deliverables.
• Conduct competitive research and monitor market trends to identify optimization opportunities.
• Collaborate with channel managers, analytics teams, and creative partners to support growth initiatives.

Senior Channel Specialist, Paid Search – Affiliate Marketing

• Develop and execute paid search strategies across Google Ads and Microsoft Ads.
• Manage campaign structure, bidding strategies, budget allocation, keyword expansion, match type governance, and quality score optimization.
• Oversee affiliate and aggregator partnerships, including performance management, relationship development, partner expansion, and commercial negotiations.
• Evaluate channel performance and identify opportunities to improve efficiency, conversion rates, and revenue contribution.
• Design and execute channel tests, including bidding experiments, landing page optimization initiatives, audience segmentation strategies, and partner placement testing.
• Monitor campaign health and identify anomalies across key performance indicators including conversion rate, acquisition cost, impression share, lead quality, and attribution.
• Partner closely with analytics teams to ensure tracking accuracy and data integrity.
• Produce monthly and quarterly channel performance reviews, forecasts, and strategic recommendations.
• Collaborate with creative and content teams to optimize messaging, landing pages, and channel-specific assets.
• Contribute to broader acquisition planning and channel diversification initiatives.

Channel Manager, Paid Search, Affiliate Marketing

Operations

• Design, build, and manage a centralized marketing data ecosystem leveraging Snowflake, dbt, data ingestion tools, and BI platforms.
• Develop and maintain enterprise-wide marketing KPIs, including customer acquisition cost, ROAS, conversion metrics, lifetime value, attribution models, and revenue performance metrics.
• Ensure accurate tracking and attribution across paid and owned channels through governance of pixels, server-side tracking, conversion APIs, tag management, and offline conversion integrations.
• Build reporting frameworks and self-service dashboards that allow marketing teams to monitor performance in near real-time.
• Partner with marketing leadership to develop forecasting models, performance targets, budget scenarios, and investment recommendations.
• Lead measurement initiatives including incrementality testing, lift studies, geo-testing, and A/B testing programs.
• Identify data quality issues and establish governance processes to improve reporting consistency and reliability.
• Translate complex analytical findings into clear recommendations for both technical and non-technical stakeholders.
• Collaborate with data engineering, finance, and marketing teams to align reporting standards and performance measurement methodologies.

Senior Channel Specialist, Paid Search – Affiliate Marketing

Channel Manager, Paid Search, Affiliate Marketing

Senior Manager, Marketing Analytics – Operations