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Senior Channel Specialist, Paid Search – Affiliate Marketing
TalencorePerformance marketer supporting paid search and affiliate marketing for a growth stage insurtech. Managing daily campaigns and optimizing performance metrics in a dynamic environment.
About the role
Key responsibilities & impact- Execute daily paid search campaign management activities, including campaign builds, keyword management, bid adjustments, ad trafficking, and performance monitoring.
- Support affiliate and partner marketing programs through onboarding coordination, creative deployment, placement management, and performance optimization.
- Monitor channel performance and proactively identify issues affecting conversion rates, acquisition costs, attribution, or campaign efficiency.
- Coordinate the production and deployment of advertising assets, landing pages, banners, and promotional materials.
- Manage affiliate reporting, billing reconciliation, and budget tracking activities.
- Maintain tracking accuracy through proper use of UTM parameters, pixels, conversion events, and campaign governance standards.
- Assist with weekly, monthly, and quarterly reporting deliverables.
- Conduct competitive research and monitor market trends to identify optimization opportunities.
- Collaborate with channel managers, analytics teams, and creative partners to support growth initiatives.
Requirements
What you’ll need- 2-4 years of hands-on performance marketing experience.
- Direct experience managing paid search campaigns through Google Ads.
- Experience supporting affiliate, partnership, or aggregator marketing programs.
- Understanding of campaign structure, bidding strategies, keyword management, and conversion optimization.
- Familiarity with Google Analytics or similar reporting platforms.
- Understanding of attribution concepts, tracking implementation, and campaign measurement.
- Strong organizational skills and attention to detail.
- Ability to manage multiple priorities and execute effectively in a fast-paced environment.
- Experience with Microsoft Ads, Looker, affiliate platforms, or BI reporting tools is a plus.
- Experience within insurance, financial services, ecommerce, lead generation, or other performance-driven industries is preferred.
Benefits
Comp & perks- 10% bonus
- full benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid search campaign managementkeyword managementbid adjustmentsad traffickingperformance monitoringconversion optimizationattribution conceptstracking implementationcampaign measurementreporting deliverables
Soft Skills
organizational skillsattention to detailability to manage multiple prioritiesexecution in fast-paced environment