Taiga Motors (TSX:TAIG)

Regional Sales Manager – Regional Sales Manager

Taiga Motors (TSX:TAIG)

full-time

Posted on:

Location Type: Hybrid

Location: Montréal • Canada

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About the role

  • Develop the dealer network and manage dealerships
  • Recruit and onboard new dealers in priority markets
  • Serve as the primary point of contact for assigned dealers, ensuring regular field presence and communication
  • Build strong relationships that foster long-term alignment and success
  • Assess dealer performance and local market dynamics to identify growth opportunities
  • Ensure overall network performance in the region (sales, retail performance, customer experience)
  • Support dealers in selling and positioning electric products, including educating customers on benefits and total cost of ownership
  • Meet regional sales targets (wholesale and retail) for vehicles and aftermarket products
  • Develop and execute territory and dealer-level plans to drive volume and brand awareness
  • Support dealers’ retail performance (EV training, lead management, closing best practices)
  • Develop pipeline and sales performance in the region
  • Directly support sales activities in uncovered markets as needed
  • Identify and develop opportunities with commercial customers and fleets (charging stations, rentals, hospitality, etc.)
  • Support product demonstrations, proposal preparation, and fleet customer onboarding
  • Coordinate with dealers and internal teams to ensure successful delivery and support
  • Develop key fleet accounts in the region
  • Promote Taiga’s approach to selling electric products, positioning, and customer experience
  • Train and coach dealer teams to improve product knowledge and commercial effectiveness
  • Encourage high standards in merchandising, customer experience, and brand representation
  • Participate in regional events, demonstrations, and activations to generate demand
  • Influence product adoption and Taiga’s approach across the dealer network
  • Use data and reports to track performance, identify opportunities, and inform decisions
  • Maintain rigorous tracking of dealer activities, pipeline, and forecasts
  • Manage travel, expenses, and time effectively to maximize field impact

Requirements

  • Minimum of 5 years of experience in sales, network management, or business development
  • Excellent communication and relationship-management skills
  • Ability to analyze performance and translate data into concrete actions
  • Self-starter with the ability to operate effectively in a field-based role
  • Availability to travel frequently within the region and occasionally internationally
  • Comfortable working in a fast-growing, fast-paced, and constantly evolving environment
  • Experience in powersports, marine, automotive, or electric vehicle sectors
  • Experience with dealer networks or distribution models
  • Experience in commercial sales, fleets, or the public sector
  • Degree in business administration or a related field
Benefits
  • Frequent travel (50–80%), including occasional international travel
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales managementnetwork managementbusiness developmentdata analysisperformance trackingpipeline developmentlead managementproduct demonstrationsproposal preparationcustomer onboarding
Soft Skills
communication skillsrelationship managementself-starteranalytical skillsorganizational skillscoachinginfluencingmerchandising standardscustomer experience focusadaptability