TADERA

Senior Director, Global Media Performance – B2B

TADERA

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Job Level

Senior

About the role

  • Lead Activation Strategy & Media Investment
  • Oversee cross-channel activation across paid search, paid social, programmatic, DOOH and B2B media platforms.
  • Ensure campaigns are executed to the highest standard across planning, buying, optimization, and measurement.
  • Lead activation strategy for five core accounts while providing oversight across ~15 additional accounts.
  • Support investment strategy and negotiation with media platforms, publishers, and technology partners.
  • Build Best-in-Class Activation Operations
  • Establish and refine activation workflows, best practices, and operational frameworks.
  • Improve processes related to campaign stewardship, reporting, optimization cycles, and billing alignment.
  • Ensure the activation team operates efficiently while maintaining high-quality delivery.
  • Partner Across Global Teams
  • Work closely with a European activation lead to ensure consistent standards and collaboration across markets.
  • Align on global activation frameworks, delivery models, and operational processes.
  • Lead & Develop the Activation Team
  • Manage and mentor a distributed team of activation specialists across the US and Europe.
  • Oversee the work of supervisors, buyers, and activation specialists across the portfolio.
  • Support career development through coaching, training, and structured performance development plans.
  • Foster a culture of accountability, collaboration, and continuous learning.
  • Drive Innovation & Business Growth
  • Present activation strategies, insights, and opportunities to internal teams and clients.
  • Contribute to new business pitches and activation strategy development.
  • Maintain strong relationships with key platform partners to identify new opportunities and innovations.

Requirements

  • 10-12+ years of experience in digital media activation, performance marketing, or B2B media.
  • Experience managing cross-channel media buying and activation programs.
  • Proven leadership experience managing teams across multiple markets or locations.
  • Experience managing multiple client accounts and complex campaign portfolios.
  • Strong analytical and quantitative skills, with excellent attention to detail.
  • Proficiency in Excel and data analysis tools.
  • Working knowledge of Prisma, or similar media management platforms.
Benefits
  • Health insurance
  • Professional development
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital media activationperformance marketingcross-channel media buyingcampaign optimizationdata analysisquantitative skillscampaign stewardshipreportingbilling alignmentactivation strategy
Soft Skills
leadershipmentoringcollaborationaccountabilitycontinuous learningcommunicationteam managementcoachingattention to detailinnovation