T S W Wordsmith LLC

Performance Marketing

• Own end-to-end publishing across LinkedIn, Instagram, YouTube, X, and Facebook
• Develop platform-specific copy that meets editorial standards and brand voice
• Manage scheduling, publishing, and post-publication follow-through (live links, engagement instructions, collab invites)
• Coordinate collaborations with the partner and third-party organizations, and fold results into monthly reporting
• Manage day-to-day community engagement across social channels, including responding to comments and surfacing opportunities
• Monitor and report on performance against brand publication goals
• Proactively diagnose performance dips and recommend corrective action
• Make strategic post-publication adjustments to optimize for goal achievement
• Own the end-to-end influential mentions strategy, including identifying and prioritizing target voices
• Build and maintain X lists per priority initiative area
• Oversee designers producing publishing assets including carousels, article cards, and quote posts
• Serve as the day-to-day campaign operational point of contact with the client and third-party partners
• Support copy writing and management across the expanded newsletter suite
• Potential to own launch and operation of Substack newsletters by initiative area

Senior Campaign Manager

Manager

• Serve as the primary day-to-day lead across partner stakeholders and internal teams throughout the full campaign lifecycle; first line of contact for problem solving, navigating partner questions, or surfacing information
• Drive cross-functional alignment across editorial, production, publishing, and partner teams while proactively navigating trade-offs, competing demands, and shifting priorities
• Surface partner feedback and proactively recommend solutions, trade-offs, and stakeholder management approaches with diplomacy and a solutions-oriented mindset
• Cultivate & build trusted partner relationships across wide array of stakeholders that drive long-term collaboration and trust
• Translate high-level strategic goals into actionable production and publishing workflows
• Create and manage dynamic project timelines, reprioritizing based on evolving project needs, stakeholder feedback, and fast-moving campaign priorities
• Maintain and optimize centralized project documentation and knowledge-sharing systems, ensuring teams have clear visibility into deliverables and critical updates needed to execute effectively
• Work within the client’s project management systems to input updates, track progress, and ensure visibility across their internal teams
• Coordinate publishing and launch workflows across partner, editorial, production, and social teams
• Regular internal + external reporting on progress towards workstream revenue goals [current and planned]

Partner Services Manager

Account Manager

• Identify enterprise-level brands and media agency partners aligned with Big Think’s audience and editorial voice
• Develop and execute tailored outreach strategies across email, LinkedIn, and phone to engage senior marketing leaders and decision-makers
• Leverage AI agents (Claude, ChatGPT, or similar) to accelerate prospect research, personalize outreach at scale, and streamline pipeline workflows
• Book qualified sales meetings for the Senior Director of Brand Partnerships
• Maintain accurate activity tracking and performance metrics in Salesforce

Senior Brand Partnerships Coordinator, Media Sales

• Identify and prospect enterprise-level brands aligned with Big Think’s audience and editorial voice
• Develop and execute tailored outreach strategies across email, LinkedIn, and phone to engage senior marketing leaders and decision-makers
• Generate and manage pipeline, consistently meeting or exceeding outreach, meeting, and revenue targets
• Maintain accurate activity tracking and performance metrics in Salesforce
• Stay informed on industry trends, brand marketing strategies, and the competitive landscape

Senior Campaign Manager

Partner Services Manager

Senior Brand Partnerships Coordinator, Media Sales

Senior Brand Partnerships Specialist