Support the transition of marketing data processes and workflows from Salesforce to Adobe, including documentation, process refinement, and stakeholder coordination
Lead integration of marketing systems with media activation platforms, ensuring accurate and timely data delivery for campaign activation
Collaborate with platform, data engineering, and media teams to ensure marketing data flows—such as audience segments, pricing logic, and performance feedback loops—are automated, accurate, and aligned with campaign execution needs
Enable segmentation strategies and audience activation using first-party data, ensuring compliance with privacy and platform guidelines
Own signal quality + server-side measurement (CAPI/enhanced conversions, dedupe, event schema, monitoring)
Automate and operationalize audience segment delivery and refresh cycles to key platforms (DSP, paid social, search, email, SMS) for faster speed-to-market
Build and maintain an audience framework (taxonomy, lifecycle stages, eligibility rules, suppression logic) to support paid media and CRM programs
Partner closely with performance and analytics teams to measure campaign impact and optimize audience strategies
Oversee and manage data-related deliverables across five cross-functional delivery teams, ensuring timelines, dependencies, and quality standards are met
Lead collaboration with internal stakeholders to define and refine requirements for dynamic, time-based pricing enablement across omnichannel marketing platforms
Drive the connection between first-party data platforms (CRM/CDP) and media/activation platforms to enable targeting, suppression, and personalization across channels
Maintain clear documentation of processes, data flows, and decision logic to ensure cross-team transparency and ease of onboarding
Create and maintain end-to-end workflow documentation and system maps that show how data and campaigns move through the stack
Advocate for and enforce best practices in data hygiene, naming conventions, and governance across marketing systems

Requirements

Bachelor’s degree in business, marketing, or a related field, OR combination of education and experience deemed equivalent
4+ years in marketing technology, integrated marketing, or marketing operations roles
Proven experience leading cross-functional teams or initiatives involving multiple delivery teams or workstreams
Strong working knowledge of Salesforce, Adobe Experience Cloud, and data automation pipelines
Familiarity with pricing systems, dynamic content delivery, and omnichannel campaign frameworks
Experience with media activation platforms (e.g., DSPs, Meta, Google, email/SMS platforms) and CRM-based campaign strategies
Exceptional project management skills, with an ability to translate complex requirements into actionable plans
Excellent communication and collaboration abilities—especially across marketing, data, and tech teams
Experience working on broadband, telecom, or subscription-based services preferred
Working knowledge of CDPs, audience segmentation platforms, or customer data frameworks preferred
Prior involvement in MarTech migration projects (Salesforce → Adobe) preferred
At least 18 years of age and legally authorized to work in the United States.

Benefits

medical, dental and vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off and up to 12 paid holidays
paid parental and family leave
family building benefits
back-up care
enhanced family support
childcare subsidy
tuition assistance
college coaching
short- and long-term disability
voluntary AD&D coverage
voluntary accident coverage
voluntary life insurance
voluntary disability insurance
voluntary long-term care insurance
mobile service & home internet discounts
pet insurance
access to commuter and transit programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data automation pipelinesaudience segmentationserver-side measurementdynamic content deliverypricing systemscampaign activationdata hygieneworkflow documentationdata flowsevent schema

Soft Skills

project managementcommunicationcollaborationstakeholder coordinationprocess refinementleadershiporganizational skillsproblem-solvingcross-functional teamworktranslating complex requirements