Define and execute digital marketing activities to support business goals and optimize campaign and site performance
Manage customer segmentation and tailored digital experiences to improve traffic flow and retention
Develop planning materials, forecasts, and performance measurements to set up projects for success and optimize results
Communicate marketing objectives, strategies, and progress to key stakeholders effectively
Analyze performance, behavioral, customer, and market data to optimize digital outcomes
Create and implement test-and-learn plans to improve digital experiences using consumer and market insights
Analyze and present Prepaid Digital channel performance to business stakeholders
Also responsible for other duties/projects as assigned by business management as needed

Requirements

Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience (Required)
4-7 years Experience in Digital Marketing, Digital Merchandising, eCommerce or similar field (Required)
4-7 years Experience using data and metrics to measure impact and determine improvements (Required)
4-7 years Cross-functional project management experience (Required)
4-7 years Internet B2C commerce experience responsible for site merchandising (Preferred)
4-7 years Direct experience working in wireless or other e-commerce (Preferred)
Microsoft PowerPoint Ability to distill complex and multi-facited strategies and articulate narratives into slide format (Required)
Microsoft Excel Ability to source and manipulate complex data sets, including leveraging pivot tables and V-lookup (Required)
Web Content Management Skilled at managing content portfolios and how to govern allocation and optimize for business goals (Required)
Tableau Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau (Required)
Segmentation Ability to develop customer segments and tailored content to increase engagement and drive business outcomes (Required)
Adobe Analytics (Required)

Benefits

medical, dental and vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off
up to 12 paid holidays
paid parental and family leave
family building benefits
back-up care
enhanced family support
childcare subsidy
tuition assistance
college coaching
short- and long-term disability
voluntary AD&D coverage
voluntary accident coverage
voluntary life insurance
voluntary disability insurance
voluntary long-term care insurance
mobile service & home internet discounts
pet insurance
access to commuter and transit programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingdata analysiscustomer segmentationproject managementsite merchandisingdata visualizationcontent managementperformance measurementtest-and-learn planseCommerce

Soft Skills

communicationstakeholder managementstrategic thinkinganalytical thinkingproblem-solving