Lead the development and execution of data-driven acquisition strategies focusing on acquisition for T-Fiber
Define and evolve integrated marketing strategies that leverage paid, owned, and earned channels
Analyze performance, identify gaps, and design test-and-learn approaches
Partner closely with commercial, operations, media, analytics, and MarTech teams to orchestrate cross-channel campaigns
Ensure measurement is embedded from the start
Execute targeted, insight-led marketing programs consistently across channels
Support broader digital transformation initiatives and marketing standards
Participate in leadership presentations to internal and external stakeholders

Requirements

Bachelor’s degree in business, marketing, or a related field, OR combination of education and experience deemed equivalent
Master’s or advanced degree preferred
7+ years of experience developing and executing national integrated marketing campaigns for recognized B2C or ideally, B2B brands
5+ years of experience delivering omni-channel or multi-channel campaigns at scale, with a strong emphasis on data and digital execution
Demonstrated strength in analytical problem solving
Strong understanding of digital marketing ecosystems, including CRM, web/ecommerce, paid media, and social channels
Experience with data-driven and database marketing techniques; Adobe Analytics and media platform experience strongly preferred
Proven ability to apply consumer insights and performance data to improve targeting, messaging, and campaign effectiveness
Experience in Salesforce, Marketing Cloud, Adobe
End-to-end campaign experience, including strategy development, segmentation, targeting, execution, and optimization in an omni-channel environment
Ability to work effectively in new or evolving marketing environments where processes, tools, and best practices are still being defined

Benefits

medical, dental and vision insurance
a flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off and up to 12 paid holidays
paid parental and family leave
family building benefits
back-up care
enhanced family support
childcare subsidy
tuition assistance
college coaching
short- and long-term disability
voluntary AD&D coverage
voluntary accident coverage
voluntary life insurance
voluntary disability insurance
voluntary long-term care insurance
mobile service & home internet discounts
pet insurance
access to commuter and transit programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data-driven acquisition strategiesintegrated marketing strategiesperformance analysistest-and-learn approachesomni-channel campaignsdata-driven marketing techniquescampaign optimizationsegmentationtargetingdigital execution

Soft Skills

analytical problem solvingcollaborationcommunicationleadershipinsight applicationadaptabilitystrategic thinkingpresentation skillsstakeholder engagementcross-channel orchestration