T-Mobile

Integrated Marketing Manager – Small Business Internet Direct Marketing, CRM

T-Mobile

full-time

Posted on:

Location Type: Hybrid

Location: Denver • Colorado • Kansas • United States

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Salary

💰 $88,200 - $159,200 per year

Job Level

Entry Level

About the role

  • Develop direct marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals
  • Work closely with campaign managers, creative team, audience team and other internal/external partners to ensure campaigns are launched on time, on budget, and error-free
  • Leverage data, analytics and a test-and-learn approach to identify opportunities and insights
  • Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities
  • Partner with analytics and marketing operations teams to ensure strategic objectives are accurately tracked
  • Monitor ongoing results versus forecast, new research, and competitive intelligence to refine and improve performance
  • Support other broadband marketing initiatives as requested
  • Prepare performance and test reports to inform leadership and partners of forecasts, ongoing results, challenges and opportunities

Requirements

  • Bachelor's degree in business, marketing, communications, or related field of study; Master's/Advanced degree preferred
  • 3 years of marketing experience in successfully building and executing broad direct marketing plans with recognized B2C brands
  • Familiarity with campaign management and delivery tools such as Adobe Campaign, Pardot, Salesforce, Hubspot or similar
  • At least 18 years of age
  • Legally authorized to work in the United States
Benefits
  • Medical, dental and vision insurance
  • Flexible spending account
  • 401(k)
  • Employee stock grants
  • Employee stock purchase plan
  • Paid time off and up to 12 paid holidays
  • Paid parental and family leave
  • Family building benefits
  • Back-up care
  • Enhanced family support
  • Childcare subsidy
  • Tuition assistance
  • College coaching
  • Short- and long-term disability
  • Voluntary AD&D coverage
  • Voluntary accident coverage
  • Voluntary life insurance
  • Voluntary disability insurance
  • Voluntary long-term care insurance
  • Mobile service & home internet discounts
  • Pet insurance
  • Access to commuter and transit programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
direct marketing strategiesintegrated marketing plansdata analyticstest-and-learn approachcampaign managementperformance reportingforecastingcompetitive intelligence
Soft skills
collaborationcommunicationleadershiporganizational skills
Certifications
Bachelor's degreeMaster's degree