T-Mobile

Integrated Marketing Manager – Small Business Internet

T-Mobile

full-time

Posted on:

Location Type: Hybrid

Location: Bellevue • Colorado • Kansas • United States

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Salary

💰 $88,200 - $159,200 per year

Job Level

Entry Level

About the role

  • Responsible for long-term planning of acquisition brand and creative strategy for T-Mobile's Micro Business Internet products and segments
  • Work closely with cross functional internal support teams to identify scope and campaign roadmap needs for the business
  • Adapt and develop marketing strategies that align to company priorities and deliver on commercial and brand objectives
  • Strategic partnership with commercial, product marketing, creative, media and analytics
  • Leverage research, insights, competitive intel and segmentation data to foresee challenges and creative solutions
  • Develop marketing planning calendars and timelines in conjunction with other broadband marketing teams and shared resources leading to creative needs scoping and budgets
  • Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable integrated creative and brand strategy plans
  • Lead competitive intelligence brand strategy for Broadband products working closely with Research and Commercial marketing teams
  • Partner with internal creative teams and agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
  • Other duties/projects as assigned by business management as needed

Requirements

  • Bachelor's degree in business, marketing, communications, or related field of study; Master's/Advanced degree preferred
  • 3 years of marketing experience in authoring and implementing national integrated marketing plans with recognized B2C brands
  • 2 years experience with delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution
  • Solid understanding of digital brand marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc.
  • Experience in data driven marketing techniques and traditional database marketing is essential
  • Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
  • At least 18 years of age
  • Legally authorized to work in the United States
Benefits
  • medical, dental and vision insurance
  • flexible spending account
  • 401(k)
  • employee stock grants
  • employee stock purchase plan
  • paid time off and up to 12 paid holidays
  • paid parental and family leave
  • family building benefits
  • back-up care
  • enhanced family support
  • childcare subsidy
  • tuition assistance
  • college coaching
  • short- and long-term disability
  • voluntary AD&D coverage
  • voluntary accident coverage
  • voluntary life insurance
  • voluntary disability insurance
  • voluntary long-term care insurance
  • mobile service & home internet discounts
  • pet insurance
  • access to commuter and transit programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategyintegrated marketing plansomni-channel campaignsdata-driven marketingdigital brand marketingweb/ecommercemediasocial mediapaid searchcampaign optimization
Soft skills
strategic thinkingcollaborationcommunicationleadershipanalytical skillsproblem-solvingcreativityproject managementadaptabilityinsight application
Certifications
Bachelor's degreeMaster's degree