Senior Director, Social Media & Content Marketing
hims & hers
Social Media Writer
System2 Fitness
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Script engaging shortform content — write 15–60 second pieces for TikTok/IG/YouTube Shorts designed for hook, hold, and share.
- Develop character voices and arcs — create consistent POVs, recurring jokes, and evolving storylines for AI personas.
- Build repeatable series formats — e.g. parody segments, sketch-style setups, or “hot take” frameworks with a clear comedic premise.
- Collaborate in-person — work directly with other creatives to generate, test, and refine material in the studio.
- Report to Chief of Staff / AI Influencer Project Lead and work on the AI Influencer Studio (System2) team.
- Create viral, character-driven comedy, punchy hooks, and character-driven content for AI-generated influencers in fitness, wellness, and lifestyle.
Requirements
- 3+ years writing comedy, satire, or sketch (college humor mags, improv/sketch troupes, creator-led content, or professional credits)
- A portfolio showing funny, shareable, character-driven content
- Comfort writing fast, hook-first scripts (e.g. five hooks in five minutes, and cut the weak ones)
- Awareness of creator storytelling formats and what makes TikTok/IG/Shorts audiences stick
- Familiarity with data + performance metrics (hook %, avg watch time, saves/shares)
- Wrote for satire/comedy outlets (bonus)
- Improv/sketch training (bonus)
- Experience with creator teams, especially shortform comedy or edutainment (bonus)
- Basic photo/video editing skills (CapCut, Premiere, Photoshop) (bonus)
- Familiarity with AI tools (ChatGPT/Claude, Midjourney/Runway, Veo/Sora, ElevenLabs) (bonus)
