System2 Fitness

Social Media Writer

System2 Fitness

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Job Level

Mid-LevelSenior

About the role

  • Script engaging shortform content — write 15–60 second pieces for TikTok/IG/YouTube Shorts designed for hook, hold, and share.
  • Develop character voices and arcs — create consistent POVs, recurring jokes, and evolving storylines for AI personas.
  • Build repeatable series formats — e.g. parody segments, sketch-style setups, or “hot take” frameworks with a clear comedic premise.
  • Collaborate in-person — work directly with other creatives to generate, test, and refine material in the studio.
  • Report to Chief of Staff / AI Influencer Project Lead and work on the AI Influencer Studio (System2) team.
  • Create viral, character-driven comedy, punchy hooks, and character-driven content for AI-generated influencers in fitness, wellness, and lifestyle.

Requirements

  • 3+ years writing comedy, satire, or sketch (college humor mags, improv/sketch troupes, creator-led content, or professional credits)
  • A portfolio showing funny, shareable, character-driven content
  • Comfort writing fast, hook-first scripts (e.g. five hooks in five minutes, and cut the weak ones)
  • Awareness of creator storytelling formats and what makes TikTok/IG/Shorts audiences stick
  • Familiarity with data + performance metrics (hook %, avg watch time, saves/shares)
  • Wrote for satire/comedy outlets (bonus)
  • Improv/sketch training (bonus)
  • Experience with creator teams, especially shortform comedy or edutainment (bonus)
  • Basic photo/video editing skills (CapCut, Premiere, Photoshop) (bonus)
  • Familiarity with AI tools (ChatGPT/Claude, Midjourney/Runway, Veo/Sora, ElevenLabs) (bonus)