Synthesia

Account Based Marketing Manager

Synthesia

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $115,000 - $130,000 per year

About the role

  • Design and execute multi-channel ABM campaigns and playbooks focused on acquiring net new strategic accounts.
  • Partner with Sales to identify, prioritize, and target accounts with the highest revenue potential.
  • Collaborate closely with the Head of Field Marketing and Regional Field Marketing Managers to align ABM initiatives with regional priorities and global strategy.
  • Work cross-functionally with Digital, Product Marketing, Email, and Content teams to create personalized campaigns.
  • Track and report performance metrics including engagement, pipeline creation, and ROI.
  • Build and maintain a scalable ABM playbook to share best practices across regions.

Requirements

  • 4-6 years of experience in B2B marketing, with at least 2 years in account-based marketing.
  • Proven ability to drive pipeline growth from net new strategic accounts.
  • Strong collaboration skills and experience working with Sales and Field Marketing teams.
  • Analytical and data-driven, with a track record of measuring and optimizing campaign performance.
  • Proficient in CRM and marketing automation tools (Salesforce, HubSpot, or similar).
  • Excellent communication and project management skills.
  • Experience in SaaS or AI technology environments.
  • Familiarity with enterprise-level sales cycles and buying processes.
Benefits
  • A competitive salary + stock options in our fast-growing Series D startup
  • Hybrid working environment for NY based employees
  • 100% Medical, Dental & Vision
  • 401k Plan
  • Paid parental leave
  • 25 days of annual leave + Public holidays + paid sick leave
  • Fun culture with regular socials
  • A generous referral scheme
  • A brand new computer + monitor
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account-based marketingpipeline growthcampaign performance measurementdata analysisproject management
Soft Skills
collaborationcommunicationanalytical thinking