Senior Writer, Product Marketing
Synthesia
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Job Level
About the role
- Point of contact and final approver for all product positioning copywriting.
- Develop a glossary with terminology, messaging frameworks, and positioning statements for all products and features.
- Create and own writing formulas for product and feature launches across all channels.
- Responsible for information architecture and storytelling on all landing pages, one-pagers, and sales collateral.
- Audit, edit, and rewrite existing web pages in the new brand voice.
- Collaborate with: Product, Sales, and Marketing.
Requirements
- 10+ years of experience in marketing copywriting.
- Experience writing across multiple channels - both digital and out of home.
- Passion for organization, structure, product marketing, campaign ideation, and execution.
- Track record of developing effective messaging frameworks for global brands.
- Deep love for the craft of writing and storytelling - with a strong understanding of the power of word choice and sentence structure.
- World-class writing skills and the ability to adapt messaging for different markets and cultures.
Benefits
- Put the Customer First
- Own it & Go Direct
- Be Fast & Experimental
- Make the Journey Fun
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing copywritingwriting formulasinformation architecturestorytellingeditingrewritingmessaging frameworkscampaign ideationproduct marketing
Soft Skills
organizationstructurecollaborationadaptabilitypassion for writingattention to detailcreativitycommunicationcultural awareness