
Digital Communications Officer – Commercial
SYNLAB Nigeria
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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About the role
- In this role, you will work closely with colleagues at all levels, supporting the team responsible for delivering and amplifying both internal and external content and engagement activity across SYNLAB UK&I.
- You will take ownership of producing high‑quality content and maintaining a variety of digital channels and tools that help us communicate clearly, consistently, and with engaging impact
Requirements
- Develop and maintain SYNLAB’s digital channels, including the intranet, website, digital signage and other platforms ensuring they feature high‑quality, engaging content.
- Maximise content opportunities from events such as Town Halls, conferences, SYNLAB Excellence Awards, Symposiums, lab tours and VIP/ministerial visits.
- Build a strong internal network to proactively identify and share compelling stories from across the business.
- Produce, write and deliver internal and external content campaigns that complement wider Communications team initiatives.
- Create high‑quality multimedia content for a range of digital platforms.
- Define and manage digital marketing and engagement strategies aligned with SYNLAB’s Corporate and People objectives.
- Use measurement and reporting tools to evaluate campaigns, share insights and continually improve digital communications.
- Develop effective approaches to engage a predominantly lab‑based workforce without regular access to laptops or mobile phones.
- Provide digital content support and updates during major incidents to ensure timely and accurate communication.
- Support communications projects across SYNLAB’s four hospital businesses and act as a passionate ambassador for SYNLAB’s ongoing journey.
Benefits
- Educated to a degree level in relevant subject or relevant equivalent proven experience in digital content or communications
- Proven experience in a similar dedicated Digital role that spans multiple digital tools and channels
- Knowledge of digital communication techniques, tools and planning, including a wide range of social media platforms use, advertising & reporting
- Experience of website development, SEO techniques, and Content Management Systems
- Experience of reporting on campaign effectiveness using tools such as Google Analytics, social media monitoring software
- Experience in creating content for social media, inhouse digital platforms and websites by filming and editing video content, and photography
- Awareness of GDPR and its impact on communications, and ability to advise wider stakeholders when producing plans
- Experience with Canva, Adobe Suite (Premier Pro, Adobe Audition), WordPress, e-marketing platforms
- Good experience of MS Office 365 Suite particularly Word, PowerPoint, SharePoint and Teams
- Rigorous attention to detail and accuracy
- Comfortable working to tight deadlines and multi-tasking under pressure
- Strong writing skills and ability to convey messages in an engaging manner
- Confident proactive approach and strong interpersonal skills
- Pathology, NHS or wider health services experience
- DotDigital (email platform)
- TrouDigital (inhouse screen/ signage platform)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content productiondigital marketingmultimedia content creationcampaign evaluationdigital engagement strategiescontent writingdigital channel managementreporting toolsmeasurement tools
Soft Skills
collaborationnetworkingstorytellingcommunicationproactive identificationengagementadaptabilitycreativityownership