As the leader of the Product Marketing team, you will be responsible for creating and owning the positioning, messaging, sales enablement, and launch strategies that help Syndio win a new category, engage and expand customer accounts, while generating demand from new customers.
Develop go-to-market strategies, partnering with product, marketing, and sales, lead the planning the launch of new releases, applications, and products, and manage the cross-functional execution of the plan
Collaborate with customer success, product development, and sales on the execution of launch plans for these new solutions
As the expert on our buyers - who they are, how they buy - you will lead the collaboration with marketing and sales on a go-to-marketing strategy that drives measurable success
Understand the competitive landscape using industry and user research, segmentation, needs identification, key benefits articulation, pricing, overall product value proposition, and go-to-market initiatives
Develop positioning and messaging based on customer and competitive insights and ensure that is carried across every customer touchpoint from marketing to product to sales
Drive market segmentation and analysis, understand target segments and needs, define ideal customer profiles and personas, identify emerging market segments, prepare market and solution forecasts
Engage regularly with customers to deeply understand feature needs, identify product gaps, and ensure the voice of the customer is heard in product and design decisions
Create compelling messaging and content including selling solutions, pitch decks, sell sheets, videos, blog posts, etc., and drive internal training presentations for sales and customer success
Understand and support our sales channels; create and deliver effective enablement content, that helps sellers identify opportunities and communicate our unique value

Requirements

Enterprise B2B product marketing experience at a technology company, experience in equity tech and/or SaaS is a plus
Demonstrated cross-functional leadership and communication skills across all levels of the organization
Strong understanding of all aspects of product marketing across the product life cycle: Customer and competitive Insights; Positioning and Messaging; Go-to-Market Strategy; Customer Success; and Sales Enablement and support
Passion and curiosity about the buyer/ customer and developing value-driven messaging and content
A gifted storyteller with excellent writing and presentation skills who can translate technical features into benefits that resonate with customers
Analytical mindset with a bias toward action
You thrive in an all-hands-on-deck, collaborative startup environment

Benefits

💰 Competitive Compensation. For this role our salary is targeted at $168,000 - $210,000 per year. Final offer amounts are determined by factors such as experience and expertise.
🏆 Syndio Equity. So you can share in Syndio’s success.
🏝 Flexible Vacation Policy. We encourage our team to recharge when they need to, plus paid sick & safe time, compassion leave, and voting leave.
P aid parental leave
🩺 Medical, Dental, Vision. Syndio pays 90% of employee premiums, and 50% for dependents.
🏥 Life Insurance & Disability. Syndio covers the full premium.
🏦 401(k). To help you save for your future
Fully remote model - #LI-Remote

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketinggo-to-market strategymarket segmentationcustomer insightscompetitive analysissales enablementmessagingcontent creationlaunch strategiesproduct life cycle

Soft Skills

cross-functional leadershipcommunication skillsstorytellingwriting skillspresentation skillsanalytical mindsetcollaborationcustomer engagementcuriositypassion for customer needs