Synchrony

AVP, Channel Marketing

Synchrony

full-time

Posted on:

Location Type: Hybrid

Location: Hyderabad • India

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Job Level

Lead

About the role

  • Liaise with clients and peers within Performance Marketing to deliver complex channel requests & problem-solving (e.g., new clients, new offers/products, escalated requests related to timeline or complexity).
  • Drive the re-imagination of channel execution, transforming to become more flexible, and agile, and deliver expedited cross-channel campaign solutions for all portfolios.
  • Scrum Master of Pod; runs stand-ups, assigns workload, trains Pod members on portfolio nuances, and ensures completion of all work.
  • Manage , train & mentor/coach team members to ensure competency in multi-channel execution, career growth pathing and enhance performance
  • Act as subject matter expert for advanced email skillsets (e.g., data, execution processes, platforms, suppliers/agencies).
  • Manage project initiatives as assigned (e.g., temporary resources, supplier/agency reviews, platform upgrades, client initiatives, cross-channel strategy).
  • Manage file selection and segmentation of Synchrony channel marketing campaigns and facilitate accurate execution of “file only” requests.
  • Collaborate with client marketers on optimal design, creative, and segmentation to drive email touchpoints, assisting clients with the agency creative process and legal approval.
  • Work within designated email platforms to build and launch email marketing campaigns, adopting AI features to streamline build processes and improve campaign effectiveness.
  • Audits high complexity and/or flagged campaigns, including approving campaign requirements.
  • Shares campaign performance metrics back to client teams and account managers for continuous campaign improvement.
  • Investigate, develop, and champion pilot strategies for next-generation channel optimization.
  • Ensure all campaigns meet required campaign documentation requirements.
  • Drive advancement and adoption of responsive design for mobile optimization.
  • Ensure adherence to purchase order and invoice management procedures.
  • Drive continued adoption and consistent usage of Performance Marketing process tools by team and clients, including compliance with records retention.
  • Perform other duties and/or special projects as assigned, with a focus on exploring and integrating AI-driven innovations to improve overall marketing operations

Requirements

  • Bachelor’s degree with 5+ years of experience with the financial services industry or Marketing or Digital experience in lieu of degree; overall 7+ years of experience with the financial services industry or Marketing or Digital experience
  • Minimum 5+ Years of email & 1 year of direct mail campaign execution experience, with hands-on experience of building and deploying commercial emails leveraging Agile methodology
  • Minimum 5+ years of experience with the enterprise email service platform: Zeta/SFMC (Workflow Automation, Channel path optimization, Experience Builder, Propensity & Moment scoring, etc)
  • 5+ years of experience working with US stakeholders and cross-functional teams
  • Exposure to project management tool: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.
  • Strong project management skills, attention to detail, and ability to work under tight deadlines
  • Agile SAFe Scrum Master certified and following agile practices in their current process
  • Proficient with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint
  • Strong Change Management skills - effective communicator, good at holding "crucial conversations" with clients and internal partners
  • Strong written & verbal communication skills
  • Good team player
Benefits
  • best-in-class employee benefits and programs
  • work-life integration
  • overall well-being
  • career advancement and upskilling opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email campaign executiondirect mail campaign executionAgile methodologyproject managementdata segmentationresponsive designAI-driven innovationschannel path optimizationcampaign performance metricsfile selection
Soft Skills
problem-solvingteam managementmentoringcommunicationattention to detailchange managementcollaborationleadershipagilitytime management
Certifications
Agile SAFe Scrum Master