Synchrony

VP, Lifecycle Marketing

Synchrony

full-time

Posted on:

Location Type: Hybrid

Location: Stamford • California • Connecticut • United States

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Salary

💰 $150,000 - $250,000 per year

Job Level

Lead

About the role

  • Own development and execution of lifecycle strategy for Consumer Banking
  • Lead development of customer journey frameworks using behavioral and transactional insights
  • Design trigger-based, automated lifecycle campaigns across channels to improve engagement and customer outcomes
  • Partner with Legal, Risk, Compliance, and other stakeholders to deliver compliant, customer-centric communications
  • Lead a team of lifecycle marketing managers, providing coaching and development to foster a high-performance culture

Requirements

  • Bachelor's Degree or, in lieu of a degree, a high school equivalent and 14+ years of experience in lifecycle marketing at a financial services or digital deposits company
  • 10+ years of experience in lifecycle marketing and/or CRM (preferably in financial services, fintech, or retail media)
  • 5+ years leading teams in CRM or personalization marketing with proven success driving measurable engagement growth
  • Demonstrated expertise in multi-channel journey design (email, push, SMS, in-app, paid media)
  • Experience with MarTech tools and customer data platforms (CDPs)
Benefits
  • Flexible work arrangements
  • Opportunities for professional development
  • Annual bonus based on individual and company performance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingcustomer journey designmulti-channel journey designCRMpersonalization marketingautomated lifecycle campaignsbehavioral insightstransactional insightsengagement growthMarTech tools
Soft Skills
leadershipcoachingteam developmenthigh-performance culturecommunicationcollaboration