Synchrony

AVP, Analytics – Marketing Measurement Consulting

Synchrony

full-time

Posted on:

Location Type: Hybrid

Location: Hyderabad • India

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Job Level

Lead

Tech Stack

SQLTableau

About the role

  • Leverage central campaign measurement tools to monitor, analyze, and make recommendations on campaign performance to influence campaign decisions on what to continue, optimize, or stop.
  • Lead efforts to promote and drive adoption of the central campaign measurement tool across relevant stakeholders and teams through measurable impact from portfolio-level case studies around campaign effectiveness.
  • Provide inputs and lead presentations of campaign insights during monthly and quarterly business reviews to key stakeholders.
  • Collaborate directly with marketing, analytics, and other cross-functional teams to ensure alignment of recommendations & actions.
  • Be fully hands-on and be able to roll-up sleeves to lead projects, perform data analysis Deliver projects, adhering to expected timelines, accuracy & compliance with meticulous project management and mentor team members on analytical, technical and functional subject matters.

Requirements

  • Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 8+ years of relevant analytics/data science experience.
  • 5+ years of hands-on Experience in SQL /SAS with proven ability to leverage advanced algorithms and be efficient in handling complex/large data
  • 3+ years of hands-on experience on campaign measurement & solving open-ended business questions
  • 3+ years of hands-on experience with data visualization tools esp. Tableau
  • 3+ years of experience in project management with ability to define & refine best-in-class delivery model for teams, devise alternative approaches in an agile manner
  • Experience in storytelling, presenting to senior leaders with strong communication skills & minimal supervision
  • Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills
  • Strong written/oral communication & stakeholder management skills
Benefits
  • best-in-class employee benefits and programs that cater to work-life integration and overall well-being
  • career advancement and upskilling opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLSASdata analysiscampaign measurementdata visualizationTableauproject managementdata storytellingMS-ExcelMS-PowerPoint
Soft Skills
communicationstakeholder managementmentoringcollaborationleadershiporganizational skillsanalytical skillsproblem-solvingagilitypresentation skills