Synchrony

VP B2B Lifecycle Marketing – Home & Auto

Synchrony

full-time

Posted on:

Location Type: Hybrid

Location: Orlando • California • Connecticut • United States

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Salary

💰 $130,000 - $210,000 per year

Job Level

Lead

Tech Stack

Cloud

About the role

  • Lead and mentor a high-performing team
  • Develop and execute a comprehensive B2B lifecycle marketing strategy
  • Oversee the design and delivery of multi-channel marketing campaigns
  • Collaborate with cross-functional partners to build integrated marketing programs
  • Utilize advanced data analytics to measure campaign effectiveness
  • Establish and monitor key performance indicators for lifecycle marketing

Requirements

  • Bachelor's Degree or high school equivalent with 10+ years of marketing experience
  • 5+ years in B2B lifecycle marketing or related roles within financial services, fintech, or the Home & Auto industries
  • Proven success leading end-to-end lifecycle marketing programs
  • Strong analytical skills with experience in marketing automation platforms (Salesforce Marketing Cloud preferred)
  • Excellent communication and stakeholder management skills
Benefits
  • flexibility in work arrangements
  • opportunity to work from home or office
  • paid time off
  • annual bonuses based on performance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B lifecycle marketingdata analyticsmarketing automationSalesforce Marketing Cloud
Soft Skills
leadershipmentoringcommunicationstakeholder managementanalytical skills
Certifications
Bachelor's Degree