VP B2B Lifecycle Marketing – Home & Auto
Synchrony
full-time
Posted on:
Location Type: Hybrid
Location: Alpharetta • California • Connecticut • United States
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Salary
💰 $130,000 - $210,000 per year
Job Level
About the role
- Lead and mentor a high-performing team
- Develop and execute a comprehensive B2B lifecycle marketing strategy
- Oversee multi-channel marketing campaigns across various channels
- Collaborate with cross-functional partners to build integrated marketing programs
- Leverage advanced data analytics to refine marketing strategies
- Champion innovation in lifecycle marketing through AI-powered tools
Requirements
- Bachelor's Degree or high school equivalent and 10+ years of marketing experience
- 5+ years in B2B lifecycle marketing or related roles
- Expertise in behavioral segmentation and automation of customer journeys
- Strong analytical skills with experience in marketing automation platforms
- Excellent communication and stakeholder management skills
- Proven ability to manage complex projects in a fast-paced environment
Benefits
- Flexibility to work from home or in the office
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B lifecycle marketingbehavioral segmentationmarketing automationdata analyticscustomer journey automationmulti-channel marketingcampaign managementproject management
Soft Skills
leadershipmentoringcommunicationstakeholder managementanalytical skillscollaborationinnovation
Certifications
Bachelor's Degree