VP, Marketing
Synchrony
full-time
Posted on:
Location Type: Hybrid
Location: Stamford • California • Connecticut • United States
Visit company websiteExplore more
Salary
💰 $130,000 - $210,000 per year
Job Level
About the role
- Lead a team of talented marketing professionals responsible for executing integrated marketing campaigns flawlessly, on time, on budget, and in compliance for the TJX MasterCard and PLCC portfolios.
- Direct the marketing team to implement effective lifecycle campaigns across various channels: direct mail, email, statements etc., allocating resources as required to meet the priorities.
- Establish goals and objectives, creating a clear vision for the team, to achieve business objectives.
- Manage relationships with key Client contacts.
- Create a positive rapport, anticipate client requests and deliver exceptional results.
- Work closely with the Analytics team to determine campaign selection, understand cardholder trends, optimize campaign results and drive test and learn strategies to optimize results.
- Lead, develop, and implement comprehensive, wing to wing marketing plans for TJX Lifecycle marketing campaigns including Upgrades and World Card Graduations.
- Ensure excellent execution of marketing creatives, leveraging internal Synchrony and agency resources to deliver faster turnaround times and at economical cost.
- Develop strong relationships with key marketing partners including performance marketing, creative agencies, internal partners & production vendors to successfully implement campaigns.
- Manage marketing budget ensuring efficient spend, investment for long-term opportunities and tight controllership.
- Strive for continuous improvement in marketing effectiveness, promoting use of appropriate tools (Test and learn, research, segmentation, etc.) to deliver best in class campaigns.
- Work with TJX to execute in store collateral changes.
- Work with Field Sales team to ensure accurate, cohesive TJX Credit Program communication to TJX Store Associates.
- Key member of TJX Client Marketing team and will serve as team resource to help identify opportunities to drive portfolio growth.
Requirements
- Bachelor's degree OR in lieu of a degree a minimum of 10 years of consumer financial services marketing experience
- A minimum of 8 years of work experience leading teams or managing marketing campaign including: experience in consumer credit, including credit cards and commercial products, and/or working with retail clients or financial services.
- A minimum 3 years of management experience including managing teams of people.
- Ability and flexibility to travel for business as required.
Benefits
- Flexible work arrangements
- Professional development opportunities
- Annual bonus eligibility
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
integrated marketing campaignslifecycle campaignscampaign selectionmarketing plansmarketing creativesbudget managementcontinuous improvementsegmentationperformance marketingconsumer financial services marketing
Soft Skills
leadershiprelationship managementcommunicationteam developmentclient anticipationcollaborationproblem-solvingstrategic thinkingflexibilitygoal setting