Programmatic Manager
Synchrony
full-time
Posted on:
Location Type: Hybrid
Location: Connecticut • Florida • United States
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About the role
- Responsible for programmatic display and video campaign planning, development, execution, optimization and forecasting across the enterprise
- Work directly with strategy and business teams on campaign planning, providing strategic tactical recommendations based on proven performance informed by current campaigns
- Collaborate with other channel leads (SEM, social, SEO, etc.) on cross channel integration and a holistic advertising strategy
- Present programmatic capability, case studies and learnings to client teams and internally within Performance Marketing
- Oversee campaign optimizations, brand safety, reporting and budget management for campaign success
- Identify opportunity for automation and consolidation, leveraging internal/external tools to build on team efficiencies
- Manage external partner relationships and always be on the lookout for new programmatic opportunities and testing
- Collaborate with analytics, media ops, strategy and other cross channel teams on measurement, tagging, and reporting
- Provide training and support to Programmatic Analysts to promote growth and success
Requirements
- Bachelor’s Degree and 3+ years of hands-on experience managing programmatic campaigns
- Must have executed campaigns within the Google Marketing Platform (CM, DV360, GA360, Google Ads) and 2 or more DSPs, including TheTradeDesk, Yahoo, or Amazon
- 3+ years agency experience; including developing and executing plans in a fast-paced environment and consistently meeting deadlines
- 1+ years of experience in training and supporting junior team members
- 2+ years experience negotiating media placements and added value with publishers & partners
Benefits
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
programmatic displayvideo campaign planningcampaign optimizationforecastingmedia placements negotiationtraining and supportbudget managementautomationtaggingreporting
Soft skills
strategic recommendationscollaborationcommunicationleadershipinterpersonal skillsproblem-solvingtime managementadaptabilityanalytical thinkingteam management
Certifications
Bachelor’s Degree