Synap

Marketing

• Plan and execute redistribution marketing strategies that improve the customer journey, from first contact through post‑sale.
• Analyze demand by crop/culture, region, and channel (Dipagro and Produtécnica).
• Develop plans to meet customers’ business needs.
• Design and implement customer segmentation, directing strategies within each segment.
• Develop and implement the marketing plan, ensuring consistent brand communication to the market.
• Lead customer incentive campaigns (rebates, reconciliations, forecasts).
• Plan and lead campaigns and offers, assessing seasonality that impacts demand.
• Develop communication plans for redistribution (promotional materials), defining regional priorities.
• Monitor KPIs: Sell‑Out, campaign ROI, repurchase rate, margin, product mix.
• Create and implement redistribution criteria and policies guided by marketing.
• Promote the creation of dashboards to highlight market and business opportunities.
• Prepare executive reports with strategic analyses and insights.
• Drive portfolio review meetings and strategic account planning.
• Align with Strategic Suppliers (targets, availability, focus products).
• Manage the marketing budget.
• Drive strategy execution through the creative process.

Marketing Coordinator – Redistribution