Symbiotic

Product Marketing Manager, Ecosystem Marketing

Symbiotic

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Translate technical products and positioning into sales materials like decks, one-pagers, case studies, competitive frameworks, objection guides, presentations, and proof points tailored to DeFi builders, operators, and end-users.
  • Maintain a sales enablement library with version control and quality standards.
  • Support sales, BD, account management, and customer success teams with resources to sell and support clients effectively.
  • Execute co-marketing with ecosystem partners: manage timelines, create joint materials, coordinate announcements, and handle launch logistics for releases and expansions.
  • Manage partner relationships for co-marketing, maintain communication, identify opportunities, and provide BD with tailored collateral.
  • Execute 2-3 concurrent ABM campaigns: handle tactics from content creation to launch across community, social, partnerships, and onchain channels.
  • Create educational content like scripts, blogs, press releases, narratives, integration guides, and case studies, translating complex blockchain concepts for TradFi and crypto audiences.
  • Perform ad-hoc competitive research on DeFi/TradFi trends to inform positioning and messaging.
  • Track/report campaign performance, partnership metrics, and enablement effectiveness; optimize based on data.

Requirements

  • 5+ years in product marketing, with 3+ years in crypto; experience at a DeFi or infras project preferred.
  • Proven track record launching technical products through hands-on GTM execution, including sales enablement, co-marketing, and content creation, with measurable results in user acquisition/retention.
  • Experience marketing to institutions/TradFi, with a track record of bridging crypto infrastructure to traditional finance stakeholders.
  • Robust experience collaborating with Ecosystem partners on co-marketing campaigns and product launches.
  • Comfortable with DeFi ecosystems, restaking, tokenomics, and onchain mechanics; ability to simplify complex concepts for diverse audiences (TradFi, crypto-native, developers) while producing high-quality, tactical materials.
  • Excellent storyteller and communicator; collaborative mindset for cross-functional influence, plus hands-on experience in community-led growth, partnerships, or developer marketing.
  • Bonus: Startup/scale-up background, developer marketing experience, or active involvement in crypto communities.
Benefits
  • Health insurance
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingsales enablementco-marketingcontent creationGTM executioncompetitive researchcampaign performance trackingonchain mechanicstokenomicsversion control
Soft Skills
storytellingcommunicationcollaborationcross-functional influencesimplifying complex conceptscommunity-led growthpartnership managementeducational content creationtactical material productionrelationship management