Sydecar

Lifecycle Marketing Associate

Sydecar

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $80,000 - $90,000 per year

About the role

  • Develop and execute lifecycle marketing strategies that increase engagement, satisfaction, and revenue.
  • Scope and create new initiatives, such as referral campaigns and re-engagement journeys for both closed lost deals and prior customers.
  • Create and manage customer segmentation and targeting strategies.
  • Develop and execute email marketing campaigns, including promotional campaigns and triggered messages.
  • Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
  • Manage user research and survey outreach emails, supporting insights and continuous improvement.

Requirements

  • 2+ years of experience in lifecycle marketing.
  • Strong understanding of customer behavior and segmentation.
  • Experience with marketing automation tools such as Clay and email automation tools (HubSpot experience a plus).
  • Excellent communication and collaboration skills.
  • Strong analytical skills and ability to use data to inform decisions.
  • Experience with A/B testing and experimentation.
  • Experience with SMS and push notification marketing is a plus.
Benefits
  • Offers Equity
  • Offers Bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingcustomer segmentationemail marketingA/B testingdata analysisSMS marketingpush notification marketing
Soft Skills
communicationcollaborationanalytical skills