Google Ads Campaign Specialist
Sword Group
contract
Posted on:
Location Type: Remote
Location: Finland
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About the role
- Develop a detailed campaign execution plan including timeline, target audience, KPIs, and budget allocation strategy
- Set up, launch, and actively manage one sponsored Google Ads campaign in English
- Monitor campaign performance daily and make optimisations to maximise results
- Analyse previous campaign data provided by the client to inform strategy and targeting decisions
- Review creative materials supplied by the client and provide actionable recommendations for improvements
- Attend a kick-off meeting, a mid-campaign check-in, and a wrap-up meeting (all via video conference)
- Prepare and deliver campaign progress reports, a preliminary final report, and a comprehensive final report including lessons learned and next steps
Requirements
- At least 5 years of hands-on experience in paid digital advertising, ideally within a PR or digital marketing agency environment
- Proven track record running sponsored campaigns on Google Ads — demonstrable evidence required
- Experience with Facebook and Instagram sponsored campaigns is a plus
- Proficiency with social/digital analytics tools and performance reporting
- Ability to interpret data and translate insights into concrete campaign optimisations
- Strong organisational skills and experience managing client reporting and administrative deliverables
- Excellent written English; the campaign and all reporting will be in English
- Based in European Union- and eligible to work.
Benefits
- Work is delivered entirely off-site
- Coordinated through video calls and email
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google Adspaid digital advertisingcampaign performance analysissocial/digital analyticsperformance reportingcampaign optimisationbudget allocation strategyKPI developmentcreative material review
Soft Skills
organisational skillscommunication skillsdata interpretationclient managementreporting skills