Swing Left

Director of Social Media and Creative

Swing Left

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $110,000 - $115,000 per year

Job Level

Lead

About the role

  • Own the organization’s social media strategy, translating organization priorities into short-form content.
  • Lead day-to-day execution of social content; plan, write, edit, and approve high-quality, on-brand content with clarity, urgency, and persuasion, and cultivate the work of other contributors.
  • Directly manage one full-time staff member, cultivating their skills, and manage external contributors for creative production work.
  • Collaborate with the Senior Director of Editorial & Digital Campaigns to align social content with the broader editorial calendar.
  • Shape and drive priorities for creative production, ensuring photo, video, graphics, design, and influencer/content-creator work are aligned with campaign and organizational goals.
  • Manage relationships with influencers and content creators, developing partnerships and campaigns that expand audience and engagement.
  • Manage the creative pipeline, directing workflows to ensure assets are produced quickly, on brand, and at a high level of quality.
  • Help drive marketing campaign launches across digital channels in close coordination with the Senior Director of Editorial & Digital Campaigns.
  • Play a lead role in rapid-response moments, quickly producing and publishing social content that is aligned with campaign priorities.
  • Manage the process to capture and elevate storytelling from internal departments, volunteers, political campaigns, and grassroots partners to inform content across all marketing channels.
  • Monitor performance and trends, using analytics to optimize reach, engagement, and impact across platforms.
  • Maintain a sharp understanding of social media best practices and platform changes, bringing innovative approaches to audience engagement and storytelling.

Requirements

  • 6+ years of experience in digital communications with a focus on social media and creative content production, including direct experience within the ecosystem of political campaigns / electoral work.
  • Exceptional writing and editing skills; able to shape and steward a compelling, consistent voice across channels, with knack for short-form and creative content.
  • Track record of using social media and creative content to drive grassroots fundraising, engagement, and mobilization at scale, including during rapid-response moments.
  • Demonstrated experience managing and cultivating the work of other contributors.
  • Ability to manage complex calendars, uphold brand consistency, and juggle competing deadlines with grace.
  • Skilled at analyzing performance across channels and translating insights into strategy.
  • Ability to create graphics for use across social media channels.
  • Commitment to equity and belonging across all identities, and ability to learn and grow in this space.
  • Ability to work irregular hours when needed during rapid response/peak moments.
  • We are an equal-opportunity employer and seek applications from all qualified candidates who are eligible to work in the United States. However, we are not able to sponsor visas at this time. We use E-Verify during onboarding to complete the I-9 Employment Eligibility Verification.