SweatPals

Senior Growth Marketing Manager

SweatPals

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $110,000 - $150,000 per year

Job Level

Senior

About the role

  • Own paid performance marketing across Meta, TikTok, and Google - optimizing CAC and ROAS
  • Lead the social media user acquisition strategy, weekly content calendar review, and light post QA (execution handled by two coordinators and a designer)
  • Develop creative briefs and partner with coordinators + designer to produce high-performing ad creatives in-house
  • Drive SEO and ASO to increase organic discovery and app growth, managing intern support for blog content
  • Improve acquisition funnels end-to-end, from landing pages to app store conversion and retargeting
  • Optimize high volumes of event catalogue pages maximize conversion & design a system to operationalize the workflow at scale
  • Launch city-level and national growth campaigns that drive RSVPs, host leads, and GMV
  • Build repeatable, scalable playbooks across paid, social, and organic channels as Sweatpals expands into new markets
  • Build and optimize host acquisition funnels, segmentation, and targeting
  • Analyze performance data, share insights, and make fast, data-backed decisions
  • Own attribution, reporting, cohort analysis, and experimentation across top-of-funnel channels
  • Create and manage landing pages + lineup pages with Webflow freelancers and internal teams
  • Build and scale referral programs for both user and host acquisition
  • Ensure consistency across paid, organic, landing pages, and city-focused campaigns
  • Test, learn, and scale what works - with a mindset of continuous improvement
  • Manage and mentor junior team members

Requirements

  • 6+ years in growth, performance, or acquisition marketing — preferably in consumer or marketplace environments
  • Deep experience running and optimizing paid campaigns across Meta, TikTok, and Google
  • Strong analytical instincts — you’re fluent in CAC, ROAS, CTR, conversion, and funnel diagnostics
  • Experienced with SEO, ASO, and acquisition-focused experimentation
  • Comfortable leading social direction — with taste, consistency, and clarity
  • A self-starter who brings ideas, pushes work forward, and doesn’t wait to be told what to build
  • Confident operating with autonomy and owning results end-to-end
  • Can partner cross-functionally and influence without authority
  • Comfortable in an early-stage environment — scrappy, resourceful, and fast-moving
  • Motivated by measurable outcomes and excited to build the growth engine, not just run it.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid performance marketingSEOASOCACROASconversion optimizationfunnel diagnosticsdata analysiscampaign optimizationlanding page creation
Soft skills
leadershipanalytical instinctsself-startercross-functional collaborationinfluence without authorityautonomycreativityresourcefulnessadaptabilitymentoring