Sweat Pants Agency

Performance Marketing Strategist, Paid Media

Sweat Pants Agency

full-time

Posted on:

Location Type: Remote

Location: Canada

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About the role

  • Media buying has changed.
  • In 2026, a great media buyer is not just a button pusher.
  • They understand the full system:
  • - creative
  • - offer
  • - conversion rate
  • - platform dynamics
  • - competition
  • - what to test next
  • At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta and TikTok ads for DTC and ecommerce brands.
  • This role is for someone who can run paid media and also think like a marketer.
  • You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works.
  • If you love following SOPs and repeating the same campaign structure forever, this is not the job.
  • If you love thinking, testing, and building frameworks that win, keep reading.

Requirements

  • You have proven performance marketing results
  • - Track record managing paid media accounts with real spend
  • - Experience with DTC and ecommerce brands (preferred)
  • - Strong understanding of testing and scaling
  • You are a strategist, not a robot
  • - You challenge assumptions and adapt fast
  • - You do not blindly follow “best practices”
  • - You can explain what you are doing and why
  • You understand creative is the lever
  • - You can build a creative testing roadmap
  • - You can pull insights from reviews, competitor ads, and ad comments
  • - You can work with editors to create winning ad variations
  • - You can help source actor talent when needed
  • You can diagnose the full funnel
  • - You can spot whether performance issues are offer, creative, or conversion
  • - You can give clear CRO suggestions to improve landing pages
  • - You can think beyond the ad account
  • You communicate clearly and lead
  • - You can confidently speak with clients
  • - You can present plans, results, and next steps
  • - You stay calm, clear, and proactive
  • You have ownership and urgency
  • - You act like it is your money
  • - You move fast and follow through
  • - You do not wait to be told what to do
Benefits
  • Why this role is excitingThis is not a maintenance job.
  • You will be surrounded by people who move fast, care a lot, and take the work seriously.
  • We test aggressively.**We learn quickly.**We build frameworks that scale.
  • You will work on real brands with real budgetsYou will manage accounts that spend meaningful dollars and require real thinking.
  • You will not be stuck doing small tweaks all day.
  • You will sharpen your creative strategy skillsMost media buyers never learn creative strategy.
  • Here, it is part of the job.
  • You will build testing roadmaps, develop angles, and learn what makes ads win at scale.
  • You'll own creative briefs, and you'll work with our video editors and designers.
  • You will grow into senior strategyWe want people who want more responsibility.
  • If you perform, you will grow.
  • More ownership.**More influence.**More autonomy.
  • You will work with a team that respects high standardsWe value:
  • - ownership
  • - urgency
  • - clear communication
  • - being direct
  • - being easy to work with
  • - doing great work without drama **
  • If that sounds like your kind of environment, you will love it here.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingpaid media managementcreative testing roadmapconversion rate optimizationdata analysisDTC marketingecommerce marketingad campaign strategyA/B testinginsight extraction
Soft skills
strategic thinkingadaptabilitycommunicationclient managementproblem-solvingleadershipcreativityownershipproactivitycalmness under pressure