Swanson Russell

Operations

• Coordinate the setup and launch of digital advertising campaigns across platforms (e.g., Campaign Manager 360, Google Ads, Meta Ads), ensuring accuracy and alignment with media plans.
• Translate media plans into clear execution requirements, managing campaign inputs such as assets, placements, naming conventions, and timelines.
• Serve as the primary point of contact for third-party vendors and publishers, ensuring deliverables meet specifications and resolving any trafficking or implementation issues.
• Conduct detailed QA across campaign components and identify, investigate, and resolve discrepancies or technical issues prior to and during campaign launch.
• Assist with tracking implementation (pixels, floodlights, URLs) while maintaining documentation and identifying opportunities to improve workflows and efficiency.

Ad Operations Coordinator