Swanson Health

Marketing

• Lead the development of integrated marketing campaign plans across paid media, email, SMS, social, print, and sales channels (including DTC, marketplaces, retail, and global), ensuring message consistency and strategic alignment throughout the customer journey.
• Own campaign planning from concept through execution, including defining campaign objectives , audience strategy, channel roles, messaging hierarchy, promotional cadence, and success metrics.
• Translate brand strategy and business priorities into actionable, channel-specific briefs and integrated campaign frameworks in partnership with internal teams and external partners.
• Drive cross-functional alignment across Brand, Creative, Merchandising, Ecommerce, Analytics, and Performance Marketing teams to ensure campaigns launch cohesively and on time.
• Own the marketing calendar, coordinating tentpole moments, product launches, seasonal campaigns, and evergreen programs with a clear promotional hierarchy and integrated channel approach.
• Partner with in-house experts, creative teams, merchandising, and channel leads to develop campaign narratives grounded in product credibility, consumer insights, and brand differentiation.
• Develop and communicate campaign plans, timelines, and strategic recommendations to leadership and key stakeholders.
• Monitor campaign performance across channels; synthesize data into actionable insights, optimization opportunities, and post-campaign learnings.
• Support the development of brand, campaign, and promotional strategy materials for executive and board-level audiences.
• Champion a "proof over promise" content philosophy, building campaigns around Swanson's genuine quality, heritage, and formulation integrity.

Integrated Marketing Manager

Performance Marketing

• Own end-to-end strategy, execution, performance and reporting of Google and Bing campaigns (Search, Shopping, Pmax, YouTube where applicable).
• Scale brand and non-brand programs efficiently with focus on customer acquisition and retention.
• Develop, monitor, and optimize campaigns with precision — from keyword strategy and ad copy testing to bid management and budget pacing.
• Partner with internal analytics and finance teams to forecast, measure, and report on key KPIs (ROAS, CAC, AOV, LTV, Margin).
• Identify and execute new growth opportunities, that will drive incremental value.
• Manage day-to-day performance dashboards and deliver clear insights and recommendations to leadership.
• Work cross-functionally with media, creative, and site teams to ensure alignment between audiences, quality traffic, conversion, and merchandising strategy.
• Maintain a test-learn-apply mindset, pushing boundaries to find efficiencies and sustainable growth levers.
• Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service.
• Conducts self in the presence of customers and community so as to present a professional image of SHP.

Paid Search Manager – Google, Bing

Ecommerce

• Develop and maintain custom Shopify themes using Liquid, HTML, CSS, and JavaScript
• Build reusable components to support high-SKU catalog navigation and merchandising
• Customize Shopify Plus features, including checkout extensibility, scripts, and functions
• Integrate Shopify with key business systems, including: ERP (Mozart), CMS, and subscription platforms (e.g., Ordergroove)
• Optimize site speed, Core Web Vitals, and overall conversion performance
• Enhance subscription journeys and customer account management experiences
• Debug and resolve production issues in a timely manner
• Ensure site uptime, reliability, and scalability

Integrated Marketing Manager

Paid Search Manager – Google, Bing

Shopify Developer