Swanson Health

Customer Retention Specialist

• Own the retention marketing roadmap across the customer lifecycle, with a focus on post-purchase engagement, replenishment, routine building, loyalty, and win-back initiatives.
• Develop and execute strategies that help customers establish and maintain healthy supplement routines, ultimately increasing repeat purchase rates and customer lifetime value.
• Lead retention initiatives including lifecycle messaging, reminder programs, habit-building communications, replenishment experiences, and other customer engagement strategies.
• Identify opportunities to reduce barriers to consistent supplement use by creating programs, tools, and customer experiences that make it easier for customers to stay on their routines.
• Develop and prioritize testing plans across messaging, timing, cadence, incentives, customer experiences, and physical or digital routine-building tools.
• Analyze customer purchase behavior, engagement patterns, surveys, reviews, qualitative feedback, and customer service interactions to uncover opportunities to improve retention.
• Serve as the internal expert on customer retention and routine-building behaviors, sharing insights with Brand, Merchandising, Ecommerce, Product Development, Creative, and Analytics teams.
• Partner with Email and SMS Marketing teams to develop lifecycle messaging that supports replenishment reminders, educational content, routine building, and customer engagement.
• Collaborate with Ecommerce teams to integrate retention and routine-building experiences into the digital customer journey, including personalized recommendations, account experiences, subscriptions, and post-purchase touchpoints.
• Work with Merchandising to identify products, bundles, and assortment strategies that encourage consistent supplement usage and repeat purchasing.
• Partner with Brand and Creative teams to develop compelling content, educational materials, and campaign assets that motivate customers to build lasting supplement habits.
• Own reporting and optimization of key retention KPIs, including Repeat Purchase Rate, Customer Lifetime Value, Replenishment Rate, Time Between Purchases, and Customer Churn/Lapse Rate.
• Partner with Marketing Analytics to build reporting, dashboards, customer segmentation, and actionable insights that inform future retention strategies.
• Maintain a test-learn-apply mindset, continuously optimizing retention programs based on customer behavior, performance data, and business impact.
• Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service.

Retention Marketing Manager

General

• Ensure automated equipment runs smoothly and efficiently
• Perform preventative maintenance and repairs on automated encapsulation, packaging, picking, storage and retrieval equipment
• Perform precision mechanical, electrical, and pneumatic troubleshooting and repairs on automated equipment
• Inspect and identify problems with automated equipment and determine the best way to resolve issues
• Provide emergency/unscheduled repairs on various equipment during production hours
• Log all spare parts usage on work orders
• Maintain a positive and professional working relationship with peers, management, and support resources

Automation Technician

Product Manager

• Own category vision, strategy, and performance across multiple channels
• Lead assortment architecture, governance, and SKU rationalization initiatives
• Monitor category performance and implement improvement plans
• Identify growth opportunities, portfolio gaps, and emerging market trends
• Leverage consumer, competitive, industry, and internal insights to inform strategic decisions
• Own innovation roadmaps and product pipelines for both owned and partner brands
• Oversee product launches, reformulations, and discontinuations
• Partner cross-functionally to commercialize innovation initiatives
• Evaluate launch performance and optimize future innovation investments
• Lead, coach, and develop Associate and Assistant Merchants
• Establish clear priorities, accountability, and performance expectations
• Build organizational capability and succession plans
• Foster a culture of ownership, collaboration, continuous improvement, and results
• Represent Merchandising across enterprise initiatives and strategic projects
• Influence decisions across Innovation, Marketing, Pricing, Analytics, Purchasing, Ecommerce, Marketplace, and International teams
• Align stakeholders around category priorities and business objectives
• Drive category growth, profitability, and portfolio optimization
• Manage innovation performance and product lifecycle strategies
• Utilize analytics and financial insights to guide business decisions
• Support enterprise growth initiatives across all sales channels

Director of Product Merchandising

Marketing

• Lead the development of integrated marketing campaign plans across paid media, email, SMS, social, print, and sales channels (including DTC, marketplaces, retail, and global), ensuring message consistency and strategic alignment throughout the customer journey.
• Own campaign planning from concept through execution, including defining campaign objectives , audience strategy, channel roles, messaging hierarchy, promotional cadence, and success metrics.
• Translate brand strategy and business priorities into actionable, channel-specific briefs and integrated campaign frameworks in partnership with internal teams and external partners.
• Drive cross-functional alignment across Brand, Creative, Merchandising, Ecommerce, Analytics, and Performance Marketing teams to ensure campaigns launch cohesively and on time.
• Own the marketing calendar, coordinating tentpole moments, product launches, seasonal campaigns, and evergreen programs with a clear promotional hierarchy and integrated channel approach.
• Partner with in-house experts, creative teams, merchandising, and channel leads to develop campaign narratives grounded in product credibility, consumer insights, and brand differentiation.
• Develop and communicate campaign plans, timelines, and strategic recommendations to leadership and key stakeholders.
• Monitor campaign performance across channels; synthesize data into actionable insights, optimization opportunities, and post-campaign learnings.
• Support the development of brand, campaign, and promotional strategy materials for executive and board-level audiences.
• Champion a "proof over promise" content philosophy, building campaigns around Swanson's genuine quality, heritage, and formulation integrity.

Retention Marketing Manager

Automation Technician

Director of Product Merchandising

Integrated Marketing Manager