Swanson Health

Recruitment

• Serve as a key member of HR team focused on recruiting and talent acquisition
• Manage the full-cycle hiring process including sourcing, screening, coordinating interviews, and supporting hiring managers
• Provide general HR support across the organization
• Partner closely with leaders and employees to contribute to staffing needs and long-term people strategy
• Conduct new employee orientation and onboarding activities
• Maintain a positive and professional working relationship with peers, management, and support resources

HR Generalist – Recruitment, Talent Support

Performance Marketing

• Own end-to-end strategy, management, and performance of Google and Bing campaigns (Search, Shopping, PMax, YouTube where applicable).
• Scale brand and non-brand programs efficiently while maintaining ROAS and CPA targets.
• Develop, monitor, and optimize campaigns with precision — from keyword strategy and ad copy testing to bid management and budget pacing.
• Partner with internal analytics and finance teams to forecast, measure, and report on key KPIs (ROAS, CAC, AOV, LTV, Margin).
• Identify and execute new growth opportunities, automation tactics, and beta tests.
• Manage day-to-day performance dashboards and deliver clear insights and recommendations to leadership.
• Work cross-functionally with media, creative, and site teams to ensure alignment between traffic, conversion, and merchandising strategy.
• Maintain a test-and-learn mindset, pushing boundaries to find efficiencies and sustainable growth levers.

Paid Search Manager, Google, Bing

• Lead full-funnel paid social & display strategy across Meta, TikTok, Snap, Criteo, and/or DSPs (e.g., The Trade Desk)
• Execute and optimize campaigns across social, display, native, and CTV
• Own daily, weekly, and monthly performance management, pacing, and forecasting
• Develop and manage audience strategies, creative testing, and landing page alignment
• Build and execute structured experimentation frameworks across channels and formats
• Partner closely with Analytics to interpret performance, measurement models, attribution signals, MMM learnings, and incrementality insights
• Collaborate with creative partners to brief and scale content that drives conversion and efficiency
• Identify channel opportunities, trends, and platform upgrades/betas to accelerate growth
• Create clear reporting and insights for leadership, highlighting drivers, risks, and opportunities
• Ensure clean account structure, naming conventions, tracking, and data accuracy

HR Generalist – Recruitment, Talent Support

Paid Search Manager, Google, Bing

Paid Social & Display Manager