Integrated Marketing Manager

Swanson Health

Integrated Marketing Manager developing and executing multi-channel campaigns for wellness products company. Collaborating across teams to enhance brand strategy and customer engagement in a hybrid environment.

Posted 6/8/2026full-timeChicago • Illinois • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead the development of integrated marketing campaign plans across paid media, email, SMS, social, print, and sales channels (including DTC, marketplaces, retail, and global), ensuring message consistency and strategic alignment throughout the customer journey.
Own campaign planning from concept through execution, including defining campaign objectives , audience strategy, channel roles, messaging hierarchy, promotional cadence, and success metrics.
Translate brand strategy and business priorities into actionable, channel-specific briefs and integrated campaign frameworks in partnership with internal teams and external partners.
Drive cross-functional alignment across Brand, Creative, Merchandising, Ecommerce, Analytics, and Performance Marketing teams to ensure campaigns launch cohesively and on time.
Own the marketing calendar, coordinating tentpole moments, product launches, seasonal campaigns, and evergreen programs with a clear promotional hierarchy and integrated channel approach.
Partner with in-house experts, creative teams, merchandising, and channel leads to develop campaign narratives grounded in product credibility, consumer insights, and brand differentiation.
Develop and communicate campaign plans, timelines, and strategic recommendations to leadership and key stakeholders.
Monitor campaign performance across channels; synthesize data into actionable insights, optimization opportunities, and post-campaign learnings.
Support the development of brand, campaign, and promotional strategy materials for executive and board-level audiences.
Champion a "proof over promise" content philosophy, building campaigns around Swanson's genuine quality, heritage, and formulation integrity.

Requirements

What you’ll need

5–8 years of marketing experience, with at least 3 years in an integrated marketing, campaign planning, or multi-channel strategy role; DTC or ecommerce experience strongly preferred.
Proven ability to lead and develop complex, cross-channel campaign plans from strategy through execution.
Strong strategic thinking skills with the ability to connect brand objectives , consumer behavior, and channel execution into cohesive campaign programs.
Exceptional written communication skills, including experience writing campaign briefs, messaging frameworks, creative direction, and executive summaries.
Experience collaborating cross-functionally with brand, creative, merchandising, performance, analytics, and external agency partners in a fast-moving environment.
Strong organizational and project management capabilities with the ability to manage multiple campaigns and priorities simultaneously.
Familiarity with marketing platforms and project management tools ( Jira, Wrike or similar).
A genuine interest in health, wellness, or consumer packaged good s and an intuitive understanding of what motivates a health-conscious consumer.
Strongly Preferred: Experience with subscription or loyalty marketing programs.
Background in a PE-backed or high-growth retail/DTC brand.
Familiarity with Amazon or third-party marketplace marketing as part of an integrated channel mix.
Experience building annual or quarterly campaign planning frameworks and integrated go-to-market strategies.

Benefits

Comp & perks

Fitness Center Reimbursement
Product Discounts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated marketingcampaign planningmulti-channel strategycross-channel campaign executionconsumer insightsmessaging frameworksproject managementsubscription marketingloyalty marketinggo-to-market strategies

Soft Skills

strategic thinkingwritten communicationcollaborationorganizational skillsproject management capabilities