Director, Service Line Marketing
Sutter Health
full-time
Posted on:
Location Type: Hybrid
Location: Emeryville • California • United States
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Salary
💰 $183,643 - $293,842 per year
Job Level
About the role
- Leads enterprise service line marketing strategy.
- Serves as the primary marketing partner to service line leaders.
- Owns end-to-end go-to-market planning for assigned service lines.
- Coordinates cross-functionally with brand, content, web, social, digital, marketing operations, communications, and experience partners.
- Provides consultative leadership and ensures campaign excellence.
Requirements
- Equivalent experience will be accepted in lieu of the required degree or diploma.
- Bachelor's: Business Administration, Digital Marketing, E-Commerce, Marketing, or related field
- 12 years recent relevant experience.
- Deep understanding of the quickly-evolving digital marketing space.
- Knowledge of the online media space with regard to healthcare products/services.
- Expert financial understanding of coordinated efforts of a multimodal digital solution.
- Working familiarity with segmentation, influencer marketing, and online behavioral advertising.
- High degree of understanding and knowledge regarding online ad exchanges, google analytics, or other web analytics systems.
- Business acumen and exceptional analytic skills.
- Advanced knowledge of digital and traditional marketing.
- Working knowledge of selecting/hiring third-party talent for creative services, graphic design.
- Project management skills including: conceptualization, analysis, planning resources, managing milestones and objectives.
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
digital marketingE-Commerceonline mediafinancial analysissegmentationinfluencer marketingonline behavioral advertisingweb analyticsproject managementtraditional marketing
Soft Skills
consultative leadershipbusiness acumenanalytical skillscross-functional coordinationcampaign excellence