Dental Sales Lead
SURI
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Job Level
About the role
- Build and optimise our B2B demand engine (lead → nurture → conversion)
- Turn events into measurable pipeline and partnerships
- Grow a high-value community of dental professionals
- Strengthen SURI’s performance credibility within the profession
- Drive meaningful B2B revenue growth
- You’ll sit at the intersection of brand, growth and partnerships — with clear commercial accountability.
- 1. Build the B2B Demand Engine
- Develop SURI’s professional marketing strategy — from digital content to in-practice assets and CPD-style educational materials
- Build simple but effective CRM-led ABM style lead generation campaigns
- Ensure all professional marketing follows regulatory, ethical, and claims-compliance requirements
- Create compliant, evidence-based professional materials
- Turn interest into trackable revenue contribution
- You’re responsible for pipeline, not just activity.
- 2. Drive Event-Led Revenue Growth
- Plan SURI’s presence & represent the brand at dental conferences, trade shows, and educational events to turn events into measurable pipeline and partnership opportunities
- Coordinate sampling, product-education, and in-practice trials
- Manage ambassador or early-adopter programmes for dental professionals
- Build relationships with KOLs, dental educators, practice groups, and influencers
- No vanity metrics. Real outcomes.
- 3. Build a Values-Aligned Professional Community
- Grow a meaningful, engaged dental community
- Launch roundtables, webinars and peer forums
- Capture insights that strengthen our product and messaging
- Turn engagement into advocacy and partnership
- We’re not building noise. We’re building authority.
- Success Metrics
- B2B marketing-sourced pipeline (£)
- B2B revenue growth
- Event ROI; lead gen, partners secured
- Partnership revenue contribution
- Brand recognition in the dental professional space
- Growth of engaged professional community
- Positive brand perception within the dental profession
Requirements
- 4-5 years experience in B2B or B2B2C demand generation
- Partnership development experience
- Event logistics & experiential marketing experience
- Strong storytelling & presentation skills
- A commercial mindset — you think in revenue, not just engagement
- Ideally:
- You’ve worked in regulated or clinical marketing
- You understand professional audiences
Benefits
- 25 days annual leave, plus bank holidays and an additional day for your birthday
- Flexible working hours
- Hybrid working - up to 2 days working from home each week
- Bupa Healthcare and Dental Packages
- Income Protection and Life Assurance
- 1 Charity Day per year
- Central London offices- based in London Bridge; a stone’s throw from Borough Market
- 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
- Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
- Monthly social events, organised by different team members
- 5x free toothbrushes every year
- £1000 personal development budget each year, per employee
- Fantastic career opportunities; with the chance to grow as SURI does
- Fresh fruit and snack orders every week
- Cycle to Work scheme, and Electric Bike Cycle to Work scheme
- Regular product swaps with other fantastic companies
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B demand generationCRM-led ABMevent logisticsexperiential marketingdigital content strategycompliance requirementsevidence-based materialslead generation campaignspipeline managementpartnership development
Soft Skills
storytellingpresentation skillscommercial mindsetrelationship buildingcommunity engagementinsight captureadvocacy developmentstrategic planningcollaborationcommunication