SuperSummary

Head of Growth

SuperSummary

full-time

Posted on:

Location Type: Remote

Location: Illinois • United States

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Salary

💰 $125,000 - $175,000 per year

Job Level

Lead

About the role

  • Own the company’s growth strategy end-to-end, setting goals, budgets, and roadmaps to drive subscriber acquisition and retention across web and mobile app
  • Serve on the leadership team and report directly to the CEO, providing strategic counsel on growth opportunities and market positioning
  • Build, manage, and mentor a growth team that currently includes a Performance Marketing Manager, a Product Manager focused on the conversion funnel, a Social Media Specialist, and a Business Analyst
  • Oversee a rigorous experimentation roadmap across channels, campaigns, and the product funnel to continuously identify and scale growth levers
  • Manage and optimize paid acquisition across Google Ads, Meta, Apple Search Ads, TikTok, and emerging channels to hit CAC and ROAS targets
  • Lead expansion into new ad channels and test new strategies (video ads, influencer and affiliate marketing, creator partnerships) to diversify the acquisition mix
  • Own the performance marketing budget, allocating resources across channels based on incrementality and strategic priorities
  • Develop AI-powered creative testing frameworks in collaboration with designers and copywriters to continuously improve ad performance
  • Own the organic growth strategy, including SEO, in close partnership with our Content and Data teams to determine which titles, topics, and content formats will most drive growth
  • Develop and evolve our content strategy to maximize organic discovery and engagement across search and other organic channels
  • Build and scale lifecycle marketing programs (email, push, in-app) to improve subscriber engagement, retention, and reactivation
  • Develop and execute referral and virality programs, bringing experience from building and scaling viral consumer apps and websites
  • Pioneer SuperSummary’s partnerships program, including affiliate relationships and strategic partnerships to expand reach and acquisition
  • Partner with the Head of Product and Product team on funnel experimentation, pricing and packaging strategy, and conversion optimization across web and mobile
  • Run in-depth analyses on engagement, conversion funnel performance, and A/B test results using Amplitude, GA4, Sprig, and ActiveCampaign to identify opportunities for improvement
  • Coordinate with our data engineering and data science teams on predictive modeling and advanced analytics projects to inform growth strategy
  • Source and manage agencies when appropriate to scale new channels or strategies
  • Report on performance to leadership with clear insights and recommendations for optimization

Requirements

  • 7+ years of growth marketing experience, with significant time in leadership roles at high-growth B2C subscription or content-driven businesses
  • Proven track record of building and scaling growth engines across both paid and organic channels, including hands-on expertise with Google Ads and Meta Ads
  • Deep experience with SEO strategy, lifecycle marketing (email, push, in-app), and referral/virality programs
  • Demonstrated success scaling consumer products across both web and mobile app platforms while maintaining or improving efficiency metrics
  • Significant data analysis experience, including the ability to coordinate with data engineering and data science teams on predictive modeling and advanced analytics projects
  • Hands-on experience with analytics and experimentation tools such as Amplitude, GA4, Sprig, and marketing automation platforms like ActiveCampaign
  • Experience building and scaling viral consumer apps and websites, with a strong understanding of product-led growth mechanics
  • Prior experience sourcing and managing agencies to scale new channels or strategies
  • Strong design and copywriting sensibility with the ability to develop effective creative strategies alongside content and product teams
  • Demonstrated experience leveraging AI for creative production, campaign analysis, and strategic decision-making
  • Experience with creator/influencer-driven marketing strategies and partnership development
  • Excellent communicator and collaborative leader who thrives in a fully remote environment
  • EdTech experience is a strong plus.
Benefits
  • Competitive salary
  • Benefits
  • Vacation policy
  • Professional development and learning stipend
  • Workspace improvement stipend
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingSEO strategylifecycle marketingreferral programsdata analysispredictive modelingA/B testingcreative strategycampaign analysisproduct-led growth
Soft Skills
leadershipcommunicationcollaborationmentoringstrategic thinkingcreativityproblem-solvingadaptabilityinsight generationteam management