Supermom Business

Data Analyst

• Perform data cleaning, mapping, and transformation to ensure data accuracy and consistency across customer and CRM datasets.
• Prepare and maintain datasets for analysis, reporting, and dashboarding related to B2C and CRM initiatives.
• Analyze customer behavior, campaign performance, and funnel metrics to support business decision-making.
• Work closely with the B2C and CRM teams to understand business needs and translate them into data requirements.
• Support ongoing projects by maintaining and updating large datasets and recurring reports.
• Document data definitions and processes, and contribute to improvements in analytics workflows.

Community Manager

• - Develop compelling strategies to achieve commercial and branding priorities with Supermom’s Key Opinion Buyers with a focus on user-generated campaigns
• - Champion the Momfiliates programme, an affiliates and referrals network led by our mothers for mothers across SEA
• - Oversee content development, ensuring it aligns with both client goals and audience preferences.
• - Act as the day-to-day contact for assigned clients (both internal and external partners)
• - Lead client meetings to understand goals, deliver progress reports, and suggest improvements or optimizations. Manage the full campaign lifecycle, from initial brief to post-campaign analysis.
• - Utilize data-driven insights to optimize campaign performance, increase engagement, and maximize ROI.
• - Monitor campaign performance metrics and generate reports highlighting key successes, insights, and recommendations.
• - Leverage analytical tools to assess UGC engagement levels, brand mentions, and overall campaign impact.

Data Analyst

Community Activation Executive