Superloop

Manager/Assistant Manager – Base Management

Superloop

full-time

Posted on:

Location Type: Hybrid

Location: Colombo • Sri Lanka

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About the role

  • Develop and implement comprehensive customer life cycle management strategies to maximise customer lifetime value using upsell and crosssell tools
  • Analyze customer behaviour, preferences, and needs to identify personalised and proactive customer engagement opportunities
  • Work closely with Consumer Finance team in creating threadbare budgets, commercial evaluation of business cases ensuring optimal allocation of resources and efforts in achieving them
  • Evaluate & prepare business proposals for new products & campaigns Gross revenue, ARPU, Speed Plan Distribution, VAS Attachment rates and GM% will be the key deliverables
  • Develop and execute base management strategies to drive customer satisfaction, loyalty, and revenue growth
  • Utilize data analytics to identify actionable insights, monitor key performance indicators, track customer behavior, and assess the effectiveness of base management initiatives
  • Collaborate with the business & marketing team to co-create comprehensive campaign strategies aligned with CLCM objectives

Requirements

  • Bachelor's degree in Electronics, Economics, Finance, Marketing, Business Administration, or a related field
  • A master's degree is a plus
  • Full or part qualification in CIMA/CA/ACCA
  • Proven experience in base management, customer life cycle management, product management or a related role within the telecommunication, banking or a similar dynamic industry
  • A proven track record of 6-7 years of experience in any of the above fields is preferred
  • Strong analytical skills with the ability to interpret and leverage customer data for strategic decision-making
  • Excellent understanding of customer behaviour, segmentation, and retention strategies
  • Experience in designing and executing targeted marketing campaigns and promotions
  • Familiarity with CRM systems, data analytics tools, and reporting platforms
  • Excellent communication and interpersonal skills to collaborate with cross-functional teams and engage with customers
  • Strong project management skills with the ability to prioritise and manage multiple initiatives simultaneously
  • Result-oriented mindset focusing on driving business growth and achieving performance targets
Benefits
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer life cycle managementdata analyticsbase management strategiescustomer segmentationtargeted marketing campaignsperformance indicatorscommercial evaluationbudget creationproduct managementcustomer retention strategies
Soft Skills
analytical skillscommunication skillsinterpersonal skillsproject management skillscollaborationresult-oriented mindsetstrategic decision-makingprioritizationcustomer engagementteamwork
Certifications
Bachelor's degreeMaster's degreeCIMACAACCA