Ensure execution of a comprehensive eCommerce plan while driving engagement and conversion on multiple client websites
Deliver superior user experience utilizing technology, data, and insights to streamline product discovery, selection, and purchasing
Manage product information and data across global websites
Lead content and merchandising workstream for the eCommerce/DTC team, including content development, shopping experience development, landing page strategy, promotions set up and execution
Develop and manage quarterly site optimization agenda
Manage outside agency and internal development resources to optimize site performance and reach revenue goals
Work with marketing team to develop and execute content & merchandising calendars aligned with global brand calendar and eCommerce business plan
Manage front-end site experience including site taxonomy, merchandising, internal site search, facets, filters
Collaborate cross-functionally to ensure timely and accurate rollout of website content and merchandising changes
Responsible for QA and approval of content prior to launch
Write and submit briefs as required
Manage site data to ensure product and page content is updated with appropriate images, pricing, and copy
Improve standards, systems, and best practices for product listings, content creation, distribution, and maintenance
Define site merchandise strategy to achieve revenue and gross margin targets using analytics
Contribute to weekly and monthly business reviews and analyze eCommerce KPIs, P&L metrics, risks, and opportunities
Requirements
8+ years of experience in DTC eCommerce merchandising and content experience
Experience with Shopify Plus platform
Proven track record of developing successful eCommerce, merchandising, and content strategies
Experience with web analytics tools such as Google Analytics
Candidates must be 18 years or older
Employment contingent upon successful completion of a drug screen and background check