
Director, Analytics – North America Insights
Suntory Global Spirits
full-time
Posted on:
Location Type: Office
Location: Chicago • Illinois • United States
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Salary
💰 $180,000 - $200,000 per year
Job Level
About the role
- Lead and own the NA analytics learning agenda aligned to core commercial and brand priorities
- Co‑lead the Brand Consumption Forecasting process; ensure strong inputs, transparent assumptions, and well‑tested drivers
- Serve as the US lead for Marketing Mix Modeling (MMM), translating global outputs into brand/channel investment guidance and operating principles
- Own consumption reporting for the business; deliver clear monthly narratives and follow‑up analyses on drivers, risks, and actions
- Lead the experimentation and in‑market testing agenda (A/B, geo, incrementality), defining success metrics and guardrails for pricing, promo, display, creative, targeting, and distribution
- Establish measurement frameworks and KPIs for Brand and Commercial teams; evolve dashboards from reports to decision‑support tools with clear thresholds and alerts
- Act as a trusted advisor to Commercial/Sales and Brand, proactively identifying opportunities in distribution, assortment, pack/price architecture, media ROI, and geographic strategy
- Partner across Finance, Strategy, Category Strategy, and Global Analytics to align on single‑source truths, reconcile top‑down/bottom‑up views, and accelerate decisions
- Partner with IT/Data teams to shape data models, pipelines, and dashboards; define user stories, prioritize backlogs, and drive adoption
- Ensure data quality and governance across NIQ/IRI (scan & panel), NABCA, CGA, and internal sources; maintain documentation, definitions, and data literacy
Requirements
- Bachelor’s in Analytics, Statistics, Economics, Marketing Science, or related; Master’s preferred
- 10–15 years total in CPG analytics/insights, consulting, or advanced analytics roles supporting sales/brand/portfolio decisions
- 4–6 years of direct people leadership (team of analysts/ICs; manager‑of‑managers exposure a plus)
- NIQ/IRI (scan + panel) expertise is required; experience triangulating multiple data sources necessary (e.g. consumption, depletion, shipments, etc), and on‑prem sources
- Hands‑on or leadership experience with Marketing Mix, forecasting/predictive modeling, assortment, market structure/segmentation, test design/incrementality, KPI frameworks, and dashboarding
- Track record establishing agile operating rhythms, prioritization, intake/triage, and QA for analytics deliverables at scale
Benefits
- annual bonus
- 401K match
- profit sharing
- medical and wellness benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
analyticsMarketing Mix Modelingforecastingpredictive modelingKPI frameworksdashboardingA/B testingdata modelingdata governancedata quality
Soft Skills
leadershipcommunicationcollaborationstrategic thinkingproblem-solvingdecision-makingprioritizationagile operating rhythmstrust advisordata literacy