
Off Trade & E-Commerce KA Manager
Suntory Global Spirits
full-time
Posted on:
Location Type: Office
Location: Singapore • Singapore
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About the role
- Manage direct sales to key MOFT and selected EC accounts, to drive volume off-take, maintain stronger control over relationships and margins while assuming minimal credit risk.
- Lead a team to focus on strategy and planning (e.g. JBP, activations) with key MOFT and selected EC accounts, managing 3rd party merchandisers, order process, CRM for EC and admin tasks.
- Create and manage customer strategy and execution of category plans, pricing strategy, brand plans, promotional activity, and new products introductions with the Customer ensuring consistent compliance with BSI Strategy.
- Achieve monthly, quarterly and annual targets for Off trade Retailers and eCommerce.
- Analyze all available data sources (e.g. Nielsen) to make sure that Beam Suntory is delivering against key objectives and make necessary adjustments in collaboration with Trade Marketing.
- Develop and execute together with eCommerce Specialist strategy for eCommerce channel and D2C.
- Conduct monthly/quarterly/yearly planning and market performance recap/review sessions to identify areas of opportunity and risk.
Requirements
- Excellent off-trade channel sales & trade marketing experience in the Alcohol Beverage of FMCG categories nationally preferred.
- 6-8 years’ experience in managing the off-trade channel & working with cross-functional teams, achieving goals on-time and with limited resources.
- Proven track record for cultivating strong relationships with key external & internal partners that have resulted in strong distribution & depletion growth.
- Demonstrated ability to define and successfully deliver complex projects with superior results—from business case development, negotiations through deployment.
- Ability to deal with ambiguous problems and build solutions with proper project management.
- Ability to influence multiple stakeholders and lead cross-functional projects.
- Support the local channel strategy for the organization and takes accountability for outcomes and ongoing results, always seeking improvement.
- Successfully builds relationships and earns the trust and rapport of distributor partners and key customers at multiple levels, across multiple functions.
- Has a strong local mindset to unite and unleash the power of collective BSI & distributor team expertise and resources.
Benefits
- Professional development
- Team leadership opportunities
- Ability to manage cross-functional collaborations
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
off-trade channel salestrade marketingproject managementdata analysiscustomer strategypricing strategybrand planspromotional activityeCommerce strategyD2C
Soft Skills
relationship buildinginfluencing stakeholderscross-functional collaborationproblem-solvingstrategic planningaccountabilitytrust buildingcommunicationnegotiationleadership