Sundae

Performance Marketing

• Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
• Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency
• Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix
• Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities
• Recommend budget allocations based on performance trends and business objectives
• Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
• Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns
• Build and maintain performance reporting across all acquisition channels
• Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment

Performance Marketing Manager

• Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
• Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency
• Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix
• Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities
• Recommend budget allocations based on performance trends and business objectives
• Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
• Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns
• Build and maintain performance reporting across all acquisition channels
• Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment
• Partner with creative and web resources to improve landing page performance