Performance Marketing Manager

Sundae

Performance Marketing Manager at Sundae focusing on optimizing lead generation across multiple channels. Responsible for managing acquisition channels and analyzing campaign performance to drive growth.

Posted 6/17/2026full-timeSan Diego • California • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $125,000 per yearWebsite

About the role

Key responsibilities & impact

Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency
Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix
Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities
Recommend budget allocations based on performance trends and business objectives
Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns
Build and maintain performance reporting across all acquisition channels
Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment
Partner with creative and web resources to improve landing page performance

Requirements

What you’ll need

5+ years of experience in performance marketing, demand generation, growth marketing, or digital acquisition
Strong hands-on experience managing acquisition campaigns across Google Ads, Meta, and other performance-driven marketing channels
Experience working within Salesforce and leveraging CRM data to inform campaign strategy, audience development, and performance analysis
Proficiency with marketing and analytics platforms such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, or similar reporting tools
Strong analytical skills with the ability to interpret performance data and translate insights into action
Comfortable managing budgets, forecasting performance, and making optimization decisions based on data
Highly organized, detail-oriented, and capable of managing multiple initiatives simultaneously
Strong communication skills with the ability to collaborate effectively across marketing, sales, operations, and leadership teams
Experience in real estate, home services, marketplaces, financial services, or other performance-driven industries is a plus.

Benefits

Comp & perks

Competitive compensation
Equity opportunity
Comprehensive benefits
Generous PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingdemand generationgrowth marketingdigital acquisitioncampaign managementdata analysisbudget managementoptimization strategieslead generationconversion rate optimization

Soft Skills

analytical skillsorganizational skillsdetail-orientedcommunication skillscollaborationmulti-taskingstakeholder managementproblem-solvingstrategic thinkingforecasting