Sun Life

Product Marketing Consultant

Sun Life

full-time

Posted on:

Location Type: Hybrid

Location: Wellesley HillsConnecticutMaineUnited States

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Salary

💰 $65,900 - $98,900 per year

Tech Stack

About the role

  • Go beyond execution—bring creativity to collateral and campaign content, contribute original ideas, and shape how we communicate with clients
  • Develop sought-after skills in marketing automation and project management while growing from operational excellence to strategic influence across marketing operations
  • Deliver integrated digital campaigns across email, web, and paid/owned channels, lead copy, template builds, deployment, and workflow configuration
  • Run engagement programs including social content calendars/scheduling and end-to-end webinar execution (logistics, speaker enablement, and post-event nurture)
  • Ensure brand-ready distribution with tracking, asset management, and consistency across campaign and thought-leadership touchpoints
  • Orchestrate content workflows from intake through approvals and publishing for broker, client, and member audiences
  • Own content libraries, keep assets current, searchable, accessible, and compliant through version control and archival practices
  • Lead governance and reviews in partnership with Creative, Compliance, Marketing leadership, and Product including monthly expiration audits
  • Turn performance data into action, track campaign, content, and platform metrics to surface insights and optimization opportunities
  • Maintain operational rigor in Wrike, manage workflows, dashboards, and project structures for visibility, prioritization, and on-time delivery
  • Provide reporting and trend analysis that supports continuous improvement and planning across marketing operations

Requirements

  • Bachelor’s degree in Business, Marketing, Communications, or related field preferred
  • 1–3 years of experience in marketing, communications, digital operations, or a related role
  • Experience in insurance, health services, or regulated industries preferred
  • Familiarity with project management tools (Wrike preferred), marketing automation platforms (e.g., Marketo), and content management systems preferred
  • Strong organizational skills with ability to manage multiple operational projects simultaneously
  • High attention to detail and quality standards
  • Effective communication and collaboration skills
  • Data analysis and interpretation – ability to translate metrics into actionable insights
  • Digital content development – writing and editing for email, web, and marketing materials
  • Ability to adapt to shifting priorities and evolving marketing needs
  • Experience or strong interest in marketing platforms, campaign execution, and operational workflows
  • Self-starter mindset, eager to learn and contribute across marketing operations
Benefits
  • Generous vacation and sick time
  • Market-leading paid family, parental and adoption leave
  • Medical coverage
  • Company paid life and AD&D insurance
  • Disability programs
  • Partially paid sabbatical program
  • 401(k) employer match
  • Stock purchase options
  • Employer-funded retirement account
  • Flexible, inclusive and collaborative work environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationproject managementdigital campaignscopywritingcontent developmentdata analysismetrics interpretationworkflow configurationasset managementversion control
Soft Skills
creativityorganizational skillsattention to detaileffective communicationcollaborationadaptabilityself-starter mindsetoperational excellencestrategic influencecontinuous improvement