
Product Marketing Consultant
Sun Life
full-time
Posted on:
Location Type: Hybrid
Location: Wellesley Hills • Connecticut • Maine • United States
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Salary
💰 $65,900 - $98,900 per year
Tech Stack
About the role
- Go beyond execution—bring creativity to collateral and campaign content, contribute original ideas, and shape how we communicate with clients
- Develop sought-after skills in marketing automation and project management while growing from operational excellence to strategic influence across marketing operations
- Deliver integrated digital campaigns across email, web, and paid/owned channels, lead copy, template builds, deployment, and workflow configuration
- Run engagement programs including social content calendars/scheduling and end-to-end webinar execution (logistics, speaker enablement, and post-event nurture)
- Ensure brand-ready distribution with tracking, asset management, and consistency across campaign and thought-leadership touchpoints
- Orchestrate content workflows from intake through approvals and publishing for broker, client, and member audiences
- Own content libraries, keep assets current, searchable, accessible, and compliant through version control and archival practices
- Lead governance and reviews in partnership with Creative, Compliance, Marketing leadership, and Product including monthly expiration audits
- Turn performance data into action, track campaign, content, and platform metrics to surface insights and optimization opportunities
- Maintain operational rigor in Wrike, manage workflows, dashboards, and project structures for visibility, prioritization, and on-time delivery
- Provide reporting and trend analysis that supports continuous improvement and planning across marketing operations
Requirements
- Bachelor’s degree in Business, Marketing, Communications, or related field preferred
- 1–3 years of experience in marketing, communications, digital operations, or a related role
- Experience in insurance, health services, or regulated industries preferred
- Familiarity with project management tools (Wrike preferred), marketing automation platforms (e.g., Marketo), and content management systems preferred
- Strong organizational skills with ability to manage multiple operational projects simultaneously
- High attention to detail and quality standards
- Effective communication and collaboration skills
- Data analysis and interpretation – ability to translate metrics into actionable insights
- Digital content development – writing and editing for email, web, and marketing materials
- Ability to adapt to shifting priorities and evolving marketing needs
- Experience or strong interest in marketing platforms, campaign execution, and operational workflows
- Self-starter mindset, eager to learn and contribute across marketing operations
Benefits
- Generous vacation and sick time
- Market-leading paid family, parental and adoption leave
- Medical coverage
- Company paid life and AD&D insurance
- Disability programs
- Partially paid sabbatical program
- 401(k) employer match
- Stock purchase options
- Employer-funded retirement account
- Flexible, inclusive and collaborative work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing automationproject managementdigital campaignscopywritingcontent developmentdata analysismetrics interpretationworkflow configurationasset managementversion control
Soft Skills
creativityorganizational skillsattention to detaileffective communicationcollaborationadaptabilityself-starter mindsetoperational excellencestrategic influencecontinuous improvement