Sun Life

Director, Global Media – Content

Sun Life

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$110,000 - CA$180,000 per year

Job Level

Lead

About the role

  • Develop a unified, data-driven global brand content strategy that aligns with brand goals, marketing objectives, and business priorities.
  • Serve as the strategic lead for the global content ecosystem, ensuring message and visual consistency across paid, owned, and earned media channels.
  • Work closely with the Director Marketing Strategy and Growth to manage and prioritize the content pipeline, creative execution and resource allocation across channels, according to the content strategy.
  • Establish and report on key performance indicators (KPIs) for content effectiveness and creative studio efficiency, presenting results and insights to executive leadership.
  • Lead the development of a global brand content strategy that focuses on activation across owned and paid channels, developing a variety of formats to address target audience needs and journey stages.
  • Direct the Content Production team (e.g., designers, motion designer, copywriter) to produce high-quality, on-brand creative assets for all channels and internal stakeholders.
  • Foster a culture of creativity, innovation, and continuous improvement in design and production techniques.

Requirements

  • 10+ years of progressive experience in marketing, digital marketing, or marketing communications, with a minimum of 5 years in a senior leadership role overseeing content, social media, and/or creative teams.
  • Proven experience developing and executing global, multi-channel content and design strategies in a large, complex organization.
  • Strong understanding of creative production, art direction, social media platforms, analytics, reporting tools, and evolving digital trends.
  • Experience working within a regulated industry (e.g., financial services, healthcare) with a strong understanding of compliance and legal review.
  • Exceptional executive-level communication and presentation skills, with the ability to translate complex data into clear, actionable business insights for senior leadership.
  • Experience managing large teams and working with creative vendors/platforms.
  • Bachelor's degree in Creative, Brand, Marketing, Communications or a related field.
Benefits
  • Competitive salary and bonus structure influenced by market range data
  • Pension, stock and savings programs to help build and enhance your future financial security
  • Flexible Benefits from the day you join to meet the needs of you and your family
  • Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being
  • A friendly, collaborative and inclusive culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategydigital marketingcreative productionart directionanalyticsreporting toolsmulti-channel contentdesign strategiesKPI developmentcreative asset production
Soft Skills
executive communicationpresentation skillsteam managementcreativityinnovationcontinuous improvementresource allocationstrategic leadershipcollaborationinsight presentation