Product Marketing Manager – Crypto
Sumsub
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Performing client research to understand key consumer segments and define opportunities.
- Defining go-to-market strategies for existing offerings and new product launches and streamlining the announcement process.
- Developing product positioning, value propositions, and messaging that resonates with our target audience and differentiates our products in the market.
- Planning, creating concepts, executing, and analyzing the effectiveness of omnichannel marketing campaigns.
- Creating content strategy and working on marketing materials with the Creative team.
- Developing and implementing campaigns that drive feature adoption and increasing product knowledge across customers with the Performance team.
- Establishing KPIs for all programs, building results forecasts, and tracking performance to ensure expected business outcomes.
Requirements
- 5+ years of marketing/product marketing experience in SaaS/B2B companies.
- Master’s degree in business, marketing or management, or equivalent working experience.
- Advanced written and spoken English.
- Experience in launching new products and developing positioning, pricing, sales channels, and promotion strategies.
- Experience in market research and customer segmentation.
- Experience in managing complex, omnichannel, integrated marketing campaigns.
- Strong analytical skills with the ability to make data-driven decisions.
- Excellent team communication skills.
Benefits
- Remote-first, trust-based culture.
- True flexibility with working hours.
- Extra time off including birthdays, personal days, and sick days.
- Fair and transparent pay.
- Growth opportunities with personal development plans and learning opportunities.
- Team offsites are fully covered.
- Access to necessary tools and hardware.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market strategiesproduct positioningvalue propositionsomnichannel marketing campaignscontent strategyKPI establishmentdata-driven decision makingmarket researchcustomer segmentation
Soft Skills
analytical skillsteam communicationcreativitystrategic thinkingcollaborationproblem-solvingadaptabilityleadershipinterpersonal skillsorganizational skills
Certifications
Master’s degree in businessMaster’s degree in marketingMaster’s degree in management